{"id":1946,"date":"2014-05-09T17:42:39","date_gmt":"2014-05-10T00:42:39","guid":{"rendered":"http:\/\/blog.mozilla.org\/futurereleases\/?p=1946"},"modified":"2014-05-10T11:26:43","modified_gmt":"2014-05-10T18:26:43","slug":"new-tab-experiments","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/","title":{"rendered":"New Tab Experiments"},"content":{"rendered":"<p>A few months ago Darren <a href=\"https:\/\/blog.mozilla.org\/advancingcontent\/2014\/02\/11\/publisher-transformation-with-users-at-the-center\/\">posted<\/a> about some experiments we wanted to do with the new tab page. <a href=\"https:\/\/blog.mozilla.org\/advancingcontent\/2014\/02\/13\/more-details-on-directory-tiles\/\">It didn&#8217;t go over well<\/a>. A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit.<\/p>\n<p>That&#8217;s not going to happen. That&#8217;s not who we are at Mozilla.<\/p>\n<p>But we will experiment. In the coming weeks, we&#8217;ll be landing tests on our pre-release channels to see whether we can make things like the new tab page more useful, particularly for fresh installs of Firefox, where we don&#8217;t yet have any recommendations to make from your history. We&#8217;ll test a mix of our own sites and other useful sites on the Web. We&#8217;ll mess with the layout. These tests are purely to understand what our users find helpful and what our users ignore or disable &#8211; these tests are not about revenue and none will be collected. Sponsorship would be the next stage once we are confident that we can deliver user value.<\/p>\n<p>We&#8217;ll experiment on Firefox across platforms, and we&#8217;ll talk about what we learn before anything ships to our release users. And we&#8217;ll keep listening for feedback and suggestions to make this work better for you. Because that&#8217;s who we are at Mozilla.<\/p>\n<p>Johnathan Nightingale<br \/>\nVP Firefox<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago Darren posted about some experiments we wanted to do with the new tab page. It didn&#8217;t go over well. A lot of our community found the &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/\">Read more<\/a><\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Tab Experiments - Future Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johnathan Nightingale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/\",\"url\":\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/\",\"name\":\"New Tab Experiments - 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