{"id":2138,"date":"2014-09-04T04:09:54","date_gmt":"2014-09-04T04:09:54","guid":{"rendered":"http:\/\/blog.mozilla.org\/futurereleases\/?p=2138"},"modified":"2014-09-05T04:10:24","modified_gmt":"2014-09-05T04:10:24","slug":"new-tab-page-experiments-in-firefox-beta","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/futurereleases\/2014\/09\/04\/new-tab-page-experiments-in-firefox-beta\/","title":{"rendered":"New Tab Page Experiments in Firefox Beta"},"content":{"rendered":"<p><a href=\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/05\/09\/new-tab-experiments\/\">Back in May<\/a>, I let you know that we were running some experiments with the new tab page. I wanted to share a quick update on our progress and thinking as we expand testing to Firefox Beta.<\/p>\n<p>We&#8217;ve learned a lot. We\u2019ve experimented with every part of the new tab page &#8211; the size, layout, number of tiles, their UI, as well as varying the kinds of content we show. We&#8217;ve seen that some tiles don&#8217;t work at all, and some tiles get 50x the interaction we&#8217;d expect from industry benchmarks. We measure those interactions because we think they&#8217;re a proxy for giving users something valuable.<\/p>\n<p>We&#8217;re really excited about the good stuff we can bring to users by <a href=\"https:\/\/blog.mozilla.org\/advancingcontent\/2014\/08\/21\/a-call-for-trust-transparency-and-user-control-in-advertising\/\">working more closely with content providers<\/a> and <a href=\"https:\/\/blog.mozilla.org\/netpolicy\/2014\/08\/21\/trust-should-be-the-currency\/\">leading by example<\/a>. This is new terrain for us, though, so we&#8217;re being deliberate about testing as we go.<\/p>\n<p>Our next step is to <a href=\"https:\/\/support.mozilla.org\/en-US\/kb\/how-do-sponsored-tiles-work\">extend these tests<\/a> to the Firefox Beta channel, starting with our English locales. Our early results are promising, and we&#8217;ll keep measuring and refining until we&#8217;ve got it right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in May, I let you know that we were running some experiments with the new tab page. I wanted to share a quick update on our progress and thinking &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/09\/04\/new-tab-page-experiments-in-firefox-beta\/\">Read more<\/a><\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8802],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Tab Page Experiments in Firefox Beta - Future Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/09\/04\/new-tab-page-experiments-in-firefox-beta\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johnathan Nightingale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/09\/04\/new-tab-page-experiments-in-firefox-beta\/\",\"url\":\"https:\/\/blog.mozilla.org\/futurereleases\/2014\/09\/04\/new-tab-page-experiments-in-firefox-beta\/\",\"name\":\"New Tab Page Experiments in Firefox Beta - 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