{"id":2493,"date":"2018-01-24T23:38:21","date_gmt":"2018-01-24T23:38:21","guid":{"rendered":"https:\/\/blog.mozilla.org\/futurereleases\/?p=2493"},"modified":"2018-08-14T19:48:07","modified_gmt":"2018-08-14T19:48:07","slug":"update-on-pocket-and-firefox-integration","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/futurereleases\/2018\/01\/24\/update-on-pocket-and-firefox-integration\/","title":{"rendered":"Update on Pocket and Firefox Integration"},"content":{"rendered":"

When Mozilla and Pocket<\/a> joined forces<\/a> less than a year ago, we said that together we will work to provide people everywhere with the tools to discover and access high-quality web content across platforms and silos, for a safer, empowered, independent online experience.<\/p>\n

What\u2019s happening?<\/b><\/h3>\n

When we started testing Pocket Recommendations in Firefox Beta New Tab last year, we were excited to find that people used New Tab more when this feature was enabled<\/a>. So, Pocket began powering the content recommendations in Firefox Quantum New Tab page<\/a> in the U.S., Canada, and Germany. Since the Firefox Quantum launch in November 2017, Pocket has made more than 14 billion recommendations to the most interesting stories on the web.<\/p>\n

What\u2019s next? We recently started testing personalized recommendations, and we will soon experiment with showing an occasional sponsored story within the Pocket Recommendations section in New Tab Page in Firefox Beta. This will be shown to a small portion of U.S. users as we start to test.<\/p>\n

Why does this matter?<\/b><\/h3>\n

While advertising is the business model of the web, it has evolved into one that doesn\u2019t put the user first. We believe the current model of web advertising is broken because it doesn\u2019t respect user privacy, isn’t transparent, lacks control, all the while trending towards click-bait and low-quality content.<\/p>\n

The balance between commercial profit and public benefit is critical to the health of the internet, which is central to our mission at Mozilla. We need to conduct experiments like this in order to help create change.<\/p>\n

How is it different?<\/b><\/h3>\n

We believe we can create a platform that supports high-quality content, respects user privacy, and that puts control back into the hands of users\u2014and do so in a way that\u2019s financially sustainable for the future health of the web. So, we\u2019re exploring and testing a responsible sponsored content model that delivers:<\/p>\n