{"id":2527,"date":"2018-04-30T15:45:46","date_gmt":"2018-04-30T15:45:46","guid":{"rendered":"https:\/\/blog.mozilla.org\/futurereleases\/?p=2527"},"modified":"2018-08-14T19:49:22","modified_gmt":"2018-08-14T19:49:22","slug":"a-privacy-conscious-approach-to-sponsored-content","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/futurereleases\/2018\/04\/30\/a-privacy-conscious-approach-to-sponsored-content\/","title":{"rendered":"A Privacy-Conscious Approach to Sponsored Content"},"content":{"rendered":"<p>Content on the web is powerful. It enables us to learn new things, discover different perspectives, stay in touch with what\u2019s happening in the world, or just make us laugh. Making sure that stories like these\u2014stories that are worth your time and attention\u2014are discoverable and supported is central to what we care about at Pocket.<\/p>\n<p>It\u2019s important for quality content like this to thrive\u2014and a critical way it\u2019s funded is through advertising. But unfortunately, today, this advertising model is broken. It doesn\u2019t respect user privacy, it\u2019s not transparent, and it lacks control, all the while starting to move us toward low quality, clickbait content.<\/p>\n<p>We believe the Internet can do better. So earlier this year, we started to explore a new model and showed an occasional sponsored story in <a href=\"https:\/\/www.mozilla.org\/firefox\/pocket\/\">Pocket<\/a>\u2019s recommendation section on Firefox New Tab. Starting today, we\u2019re expanding this work further\u2014now Firefox Nightly and Beta users may also see these sponsored stories. We&#8217;re preparing for this feature to go fully live in May to Firefox users in the US with the Firefox 60 release.<\/p>\n<p><b>What You Can Expect from Us<\/b><\/p>\n<p>When we started this experiment, we said that the platform we\u2019re trying to create needs to be one that respects user privacy and puts control back into your hands. Meaning, it must deliver:<\/p>\n<ul>\n<li><b>Personalization, without sacrificing privacy<\/b>. All personalization happens on the client-side, without needing to vacuum up all of your personal data or sharing it with others. (<a href=\"https:\/\/help.getpocket.com\/article\/1142-firefox-new-tab-recommendations\">Read more about how we protect your privacy here<\/a>.)<\/li>\n<li><b>Quality. <\/b>Rewards valuable content, worthy of your time. Not just clicks.<\/li>\n<li><b>Control<\/b>. If you see a story you\u2019re not a fan of, you can hide it. Or you can disable sponsored content altogether. (<a href=\"https:\/\/help.getpocket.com\/article\/1142-firefox-new-tab-recommendations#sponsoredstories\">Read how to do that here<\/a>.)<\/li>\n<li><b>Transparency. <\/b>As an open organization, all code in Firefox is open source and we\u2019re open about all of our products and policies. (<a href=\"https:\/\/github.com\/mozilla\/activity-stream\/blob\/master\/docs\/v2-system-addon\/data_events.md\">You can see exactly what data we collect, or more importantly, don\u2019t collect<\/a>)<\/li>\n<\/ul>\n<p>This first bullet is a critical part of what we set out to prove. We\u2019ve come to accept a premise around advertising today that users need to trade their privacy and data in exchange for personalized, high quality experiences. Our experiments over the last few months have proved that this isn\u2019t true. We are indeed able to create personalized sponsored content that provides value to users without jeopardizing their privacy. This is an exciting result because it promises to create a more user-centered model for supporting content on the web.<\/p>\n<p>We have a lot more to do and we\u2019re excited about the opportunity to make the web a better, healthier place.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content on the web is powerful. It enables us to learn new things, discover different perspectives, stay in touch with what\u2019s happening in the world, or just make us laugh. &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2018\/04\/30\/a-privacy-conscious-approach-to-sponsored-content\/\">Read more<\/a><\/p>\n","protected":false},"author":1564,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8802],"tags":[847],"coauthors":[318204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Privacy-Conscious Approach to Sponsored Content - Future Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/futurereleases\/2018\/04\/30\/a-privacy-conscious-approach-to-sponsored-content\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nate Weiner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/futurereleases\/2018\/04\/30\/a-privacy-conscious-approach-to-sponsored-content\/\",\"url\":\"https:\/\/blog.mozilla.org\/futurereleases\/2018\/04\/30\/a-privacy-conscious-approach-to-sponsored-content\/\",\"name\":\"A Privacy-Conscious Approach to Sponsored Content - 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