We wanted to share a quick update on a recent conversation regarding Firefox’s conversion and adoption funnel. As an initial follow-up, Blake highlighted an experiment and a resulting set of simple speed changes to Mozilla’s web properties that will drive 60,000,000 incremental downloads of Firefox (annually). And then just this week, we ran a different experiment – a test of download speeds, i.e., after a person clicks the Firefox download button, how does the wait time for getting the full file affect that person’s propensity to stick around and complete the download process?
We look forward to soon sharing the methodology, data, results, and implications from this latest experiment. Stay tuned!