{"id":1092,"date":"2009-09-08T09:04:42","date_gmt":"2009-09-08T16:04:42","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=1092"},"modified":"2019-09-18T12:05:39","modified_gmt":"2019-09-18T19:05:39","slug":"helping-people-upgrade-to-the-latest-version-of-firefox","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/09\/08\/helping-people-upgrade-to-the-latest-version-of-firefox\/","title":{"rendered":"Helping People Upgrade to the Latest Version of Firefox"},"content":{"rendered":"<p>We discussed a couple more prominent issues at the time, but when we last analyzed <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/07\/30\/an-improved-experience-for-2000000-non-firefox-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">why people cancel out of the Firefox installation process<\/a> (the actual installer), we found one other significant group of people who could use some assistance \u2013 a cohort of existing Firefox users who were confused about what they were doing (in this case, a fresh install) and what they were optimally supposed to be doing (e.g., going to Help -&gt; Check for Updates).<\/p>\n<p>This insight brought me back in time.<\/p>\n<p>When I first started talking with Mozilla folks a few years ago (before joining the org), one of the first things I wanted to do was make sure I was using the latest version of Firefox.\u00a0 At the time, I went to mozilla.com and tried looking for information about how to do so.\u00a0 I didn\u2019t find anything and then searched on Google (again, unsuccessfully).\u00a0 Eventually, I gave up and just did a fresh download and install, all the while not feeling totally sure I was doing the right thing.<\/p>\n<p>Now, armed with our new insight, a couple changes are either on the way or have just been implemented:<\/p>\n<ul>\n<li>The Firefox team is making one small UI change (mentioned in Rob Strong\u2019s <a href=\"http:\/\/blog.mozilla.org\/rstrong\/2009\/09\/01\/how-metrics-helped-improve-the-install-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog post<\/a>)<\/li>\n<li> The marketing team changed the main Firefox product page at www.mozilla.com, as seen by existing Firefox users.\u00a0 Below are the two page variations, and I\u2019ve highlighted the new additions to the pages.\u00a0 These features point to <a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/update\/\" target=\"_blank\" rel=\"noopener noreferrer\">this newly created FAQ page<\/a> answering many key questions related to\u2026 how do I update\/upgrade?\u00a0 do I need to do a fresh install?\u00a0 do I need to uninstall first?\u00a0 what will happen to my bookmarks?\u00a0 etc.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/upgrade.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1093\" style=\"border: 1px solid black;\" title=\"new_upgrade_page2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_upgrade_page2.png\" alt=\"new_upgrade_page2\" width=\"522\" height=\"366\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_upgrade_page2.png 522w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_upgrade_page2-300x210.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/personal.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1094\" style=\"border: 1px solid black;\" title=\"new_personal_page2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_personal_page2.png\" alt=\"new_personal_page2\" width=\"519\" height=\"394\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_personal_page2.png 519w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/new_personal_page2-300x227.png 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<p>Thanks to Laura Mesa, John Slater, among many others, for their efforts.\u00a0 It\u2019s always nice to see our metrics activities come full circle \u2013 <strong>data -&gt; insights -&gt; actions\/changes -&gt; improved user experience!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We discussed a couple more prominent issues at the time, but when we last analyzed why people cancel out of the Firefox installation process (the actual installer), we found one other significant group of people who could use some assistance &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/09\/08\/helping-people-upgrade-to-the-latest-version-of-firefox\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1092"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}