{"id":11,"date":"2007-11-02T09:30:37","date_gmt":"2007-11-02T16:30:37","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/2007\/11\/02\/firefox%e2%80%99s-funnel-factor\/"},"modified":"2019-09-18T12:07:16","modified_gmt":"2019-09-18T19:07:16","slug":"firefoxs-funnel-factor","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2007\/11\/02\/firefoxs-funnel-factor\/","title":{"rendered":"Firefox\u2019s Funnel Factor"},"content":{"rendered":"

As Alex pointed out in our previous funnelcake post<\/a>, we shipped funnelcake01 on October 4th. While there are a lot of interesting findings that can be extracted from the data, we want to turn our initial focus to something we call a \u201cfunnel factor.\u201d In the business world, there is a very basic process by which a customer (which we\u2019ll also refer to as a consumer or user) engages with a provider of goods or services. This process is applicable across industries and across enterprise sizes, i.e., it applies to virtually all companies and their customers.<\/p>\n

Here\u2019s a rough outline of the process:<\/p>\n

    \n
  1. A consumer makes a decision to purchase (or download) a product or service<\/li>\n
  2. The consumer visits the seller\u2019s store (online or offline)<\/li>\n
  3. The consumer makes a purchase (or download)<\/li>\n
  4. Thereafter, the consumer may or may not use (or install) the product<\/li>\n
  5. Once the consumer uses the product for the first time, he\/she then decides each day whether to continue using the product<\/li>\n<\/ol>\n

    These are the steps that we set-out to understand.<\/p>\n

    So, why is funnelcake so unusual, i.e., why is Mozilla\u2019s methodology and openness remarkable in this case?<\/p>\n