{"id":1171,"date":"2009-09-16T14:39:47","date_gmt":"2009-09-16T21:39:47","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=1171"},"modified":"2019-09-18T12:05:39","modified_gmt":"2019-09-18T19:05:39","slug":"helping-people-upgrade-flash","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/09\/16\/helping-people-upgrade-flash\/","title":{"rendered":"Helping People Upgrade Flash"},"content":{"rendered":"<p>As <a href=\"http:\/\/blog.mozilla.org\/security\/2009\/09\/04\/helping-users-keep-plugins-updated\/\" target=\"_blank\" rel=\"noopener noreferrer\">mentioned by Johnathan<\/a>, with last week&#8217;s 3.5.3 and 3.0.14 releases, Mozilla started warning users if their version of Flash is out of date.\u00a0 Coupling the following two facts tells us that such an effort has a chance at making a significant impact with overall internet safety.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.adobe.com\/products\/player_census\/flashplayer\/\" target=\"_blank\" rel=\"noopener noreferrer\">99% of internet users (desktop)<\/a> have Flash.<\/li>\n<li> The vast majority of people have an out of date version.\u00a0 <a href=\"http:\/\/www.h-online.com\/security\/80-per-cent-of-users-surf-with-vulnerable-versions-of-Flash--\/news\/114090\" target=\"_blank\" rel=\"noopener noreferrer\">One study<\/a> claims 80% and mozilla.com&#8217;s own traffic stats show about 75% of visitors on a non current version.<\/li>\n<\/ul>\n<p>So, what has transpired since last Wednesday?<\/p>\n<p><strong>In one week, 10,000,000 people have clicked on the &#8220;flash update&#8221; link below.<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1172\" style=\"border: 1px solid black;\" title=\"flash_update_message\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_message.png\" alt=\"flash_update_message\" width=\"530\" height=\"255\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_message.png 530w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_message-300x144.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><br \/>\n<\/strong><\/p>\n<p>Taking this analysis one step further, we wanted to gain a better sense for users\u2019 interaction with this page.\u00a0 Breaking down the data by day, we looked more carefully at the <a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/3.5.3\/whatsnew\/\" target=\"_blank\" rel=\"noopener noreferrer\">en-US version of the 3.5.3 whatsnew (or update) page<\/a> and pulled the following numbers:<\/p>\n<ol>\n<li>How many total people hit the whatsnew page?<\/li>\n<li> Of this cohort, how many had an out of date Flash version, and hence, saw the message above?<\/li>\n<li> And of this smaller cohort, how many people actually clicked on the flash update link?<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1173\" title=\"flash_update_calltoaction_v4\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_calltoaction_v4.png\" alt=\"flash_update_calltoaction_v4\" width=\"534\" height=\"439\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_calltoaction_v4.png 534w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/09\/flash_update_calltoaction_v4-300x246.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>Beyond the total impact of 10,000,000 clicks, the most impressive pattern that stands out is the click through rate.\u00a0 While the Firefox whatsnew page generally sees a click through rate below 5%, the flash update link alone has generated a click through rate north of 30%.\u00a0 Phenomenal!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As mentioned by Johnathan, with last week&#8217;s 3.5.3 and 3.0.14 releases, Mozilla started warning users if their version of Flash is out of date.\u00a0 Coupling the following two facts tells us that such an effort has a chance at making &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/09\/16\/helping-people-upgrade-flash\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1171"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=1171"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1171\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=1171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=1171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=1171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}