{"id":13,"date":"2007-11-13T17:00:14","date_gmt":"2007-11-14T00:00:14","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/2007\/11\/13\/mozilla-comes-to-the-defense-of-radiohead\/"},"modified":"2019-09-18T12:07:16","modified_gmt":"2019-09-18T19:07:16","slug":"mozilla-comes-to-the-defense-of-radiohead","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2007\/11\/13\/mozilla-comes-to-the-defense-of-radiohead\/","title":{"rendered":"Mozilla Comes to the Defense of Radiohead"},"content":{"rendered":"<p>Polvi and I have been following the release of Radiohead\u2019s new album, <em>In Rainbows<\/em>, for a couple reasons.  First, it\u2019s a fresh and great approach to open source marketing \u2013 open pricing!  Second, their process has some flavors of our <a href=\"http:\/\/blog.mozilla.org\/metrics\/2007\/11\/02\/firefox%e2%80%99s-funnel-factor\/\" title=\"funnelcake\" target=\"_blank\" rel=\"noopener noreferrer\">funnelcake project<\/a>.  For <em>In Rainbows<\/em>, they\u2019re considering the path of fans as: <a href=\"http:\/\/www.portfolio.com\/views\/blogs\/odd-numbers\/2007\/11\/05\/how-much-did-radiohead-make-on-downloads-in-october\" title=\"radioheadfunnel\" target=\"_blank\" rel=\"noopener noreferrer\">visit -&gt; download -&gt; pay $0 or any amount -&gt; listen<\/a>.<\/p>\n<p>The link above <a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=1883\" title=\"comscorepress\" target=\"_blank\" rel=\"noopener noreferrer\">references a comScore study<\/a> attempting to roughly measure the success of <em>In Rainbows<\/em> (via the number of downloads).  The entrance of their funnel relies on an estimate of 1.2 million visitors to Radiohead\u2019s web site, InRainbows.com, during the month of October.  From the study\u2019s numbers, one can then see what percent of visitors paid for their download and what average price those fans paid.<\/p>\n<p>Radiohead <a href=\"http:\/\/www.mtv.com\/news\/articles\/1573841\/20071108\/radiohead.jhtml\" title=\"contesting\" target=\"_blank\" rel=\"noopener noreferrer\">has come out contesting<\/a> comScore\u2019s analysis.  Radiohead and comScore can have their own disagreement over the middle of the funnel, i.e., download percentages and prices paid.  Where Mozilla can perhaps shed some light on the situation is the entrance of the funnel, i.e., <a href=\"http:\/\/www.portfolio.com\/views\/blogs\/odd-numbers\/2007\/11\/12\/more-on-the-radiohead-traffic-numbers\" title=\"comandcompete\" target=\"_blank\" rel=\"noopener noreferrer\">how many fans visited Radiohead\u2019s site in October<\/a>?  All other analysis is completely dependent on this piece of the puzzle, so it\u2019s critical that any discussion be certain that the answer to this question be 100% accurate.<\/p>\n<p>So, how can Mozilla help?<\/p>\n<p>For the month of September 2007, Mozilla saw 42.7 million unique visitors (this includes just our www.mozilla.com domain, which hosts about 50% of all Mozilla traffic).<\/p>\n<p>What about comScore and Compete.com?  How close did they come to estimating our traffic for September 2007?<\/p>\n<ul>\n<li><a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=1808\" title=\"comscore\" target=\"_blank\" rel=\"noopener noreferrer\">comScore\u2019s study<\/a> says 16.7 million unique visitors<\/li>\n<li>Compete shows our \u201cpeople count\u201d as 3.4 million<\/li>\n<\/ul>\n<p>Perhaps Radiohead has a legitimate concern\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polvi and I have been following the release of Radiohead\u2019s new album, In Rainbows, for a couple reasons. First, it\u2019s a fresh and great approach to open source marketing \u2013 open pricing! Second, their process has some flavors of our &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2007\/11\/13\/mozilla-comes-to-the-defense-of-radiohead\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/13"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}