{"id":1454,"date":"2009-12-09T14:00:56","date_gmt":"2009-12-09T21:00:56","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=1454"},"modified":"2019-09-18T12:05:38","modified_gmt":"2019-09-18T19:05:38","slug":"lets-help-beginner-users-of-firefox","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/12\/09\/lets-help-beginner-users-of-firefox\/","title":{"rendered":"Let&#8217;s Help Beginner Users of Firefox"},"content":{"rendered":"<p>Each month nearly 40,000,000 people click on this button within Firefox:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1455\" title=\"bookmark_toolbar_v2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/bookmark_toolbar_v2.png\" alt=\"bookmark_toolbar_v2\" width=\"437\" height=\"113\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/bookmark_toolbar_v2.png 437w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/bookmark_toolbar_v2-300x77.png 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<p>And then land here:<\/p>\n<p><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/central\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1462\" style=\"border: 1px solid black;\" title=\"gettingstarted_page\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_page.png\" alt=\"gettingstarted_page\" width=\"553\" height=\"436\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_page.png 553w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_page-300x236.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/a><\/p>\n<p>From <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/02\/10\/improving-the-firefox-experience-84000000-users-at-a-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">past analysis<\/a>, we know there are many unknowns about this user interaction.\u00a0 For example, <em>what are a user\u2019s expectations upon landing here?<\/em> and <em>why do so many people instantly leave the page without clicking anything?<\/em><\/p>\n<p>To help address some of these unknowns, we recently extended our <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/10\/08\/user-outreach-coming-to-mozilla-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">user outreach efforts<\/a> to this page, providing users with the option of leaving feedback.\u00a0 (We previously discussed our current user outreach program in relation to both the Firefox <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/11\/10\/what-people-say-after-installing-firefox\/\" target=\"_blank\" rel=\"noopener noreferrer\">install<\/a> and <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/11\/27\/what-people-say-after-a-firefox-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">update<\/a> experiences.)\u00a0 More than 4,000 people have provided feedback over the past two months (to see how, click <a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/central\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> and then click the orange feedback button), and below is high-level breakdown of those comments:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1458\" title=\"gettingstarted_pie_chart\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_pie_chart.png\" alt=\"gettingstarted_pie_chart\" width=\"524\" height=\"505\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_pie_chart.png 524w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_pie_chart-300x289.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/p>\n<p>Next, and perhaps most importantly, we can also see the \u201csatisfaction\u201d score given by each of the cohorts above (scale is 1 to 5):<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1457\" title=\"gettingstarted_satisfaction\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_satisfaction.png\" alt=\"gettingstarted_satisfaction\" width=\"442\" height=\"106\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_satisfaction.png 442w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_satisfaction-300x71.png 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p>Given this information, a couple things seem abundantly clear:<\/p>\n<ul>\n<li>Of the 40,000,000 people arriving at this page, many are beginner or newbie users of Firefox, or of the internet\/computers more generally<\/li>\n<li>This cohort of people is left feeling dissatisfied with the experience we provide them<\/li>\n<\/ul>\n<p>So, how can we take these insights and turn them into action?<\/p>\n<p>First, we\u2019ll plan to make this page a part of our <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/11\/30\/website-testing-is-here\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimization roadmap<\/a> where we\u2019ll be able to experiment with radical new concepts, while also considering how this touch point fits in with the broader Firefox user experience.\u00a0 In the nearer term, though, we should probably consider some quick and easy wins as a temporary band-aid.\u00a0 Would adding a Firefox Support related element (example below) suffice?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1466\" style=\"border: 1px solid black;\" title=\"gettingstarted_sumo\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_sumo.png\" alt=\"gettingstarted_sumo\" width=\"556\" height=\"263\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_sumo.png 556w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/12\/gettingstarted_sumo-300x141.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each month nearly 40,000,000 people click on this button within Firefox: And then land here: From past analysis, we know there are many unknowns about this user interaction.\u00a0 For example, what are a user\u2019s expectations upon landing here? and why &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/12\/09\/lets-help-beginner-users-of-firefox\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1454"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}