{"id":2341,"date":"2010-02-09T15:50:15","date_gmt":"2010-02-09T22:50:15","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=2341"},"modified":"2019-09-18T12:05:37","modified_gmt":"2019-09-18T19:05:37","slug":"an-improved-experience-for-new-users-of-firefox","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2010\/02\/09\/an-improved-experience-for-new-users-of-firefox\/","title":{"rendered":"An Improved Experience for New Users of Firefox"},"content":{"rendered":"<p>Over the past year, we set out to identify and solve any possible pain points that might arise during a person\u2019s experience downloading and installing Firefox (previous posts are <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/03\/31\/why-people-dont-install-firefox-part-i\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/04\/02\/why-people-dont-install-firefox-part-ii\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/04\/06\/why-people-dont-install-firefox-part-iii\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/07\/30\/an-improved-experience-for-2000000-non-firefox-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/08\/03\/more-changes-coming-to-the-firefox-installer\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>).\u00a0 Thanks to feedback from users, and some resulting product changes, we can now safely say that there are no issues confronting new users when installing Firefox for the very first time.<\/p>\n<p>How do we know this?<\/p>\n<p>Last week, we re-ran our installer feedback mechanism for a short period of time.\u00a0 If a user clicked \u201ccancel\u201d while walking through the Firefox installer, they were asked if they wanted to provide feedback.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2342\" title=\"cancel_step1_blog\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/cancel_step1_blog.png\" alt=\"cancel_step1_blog\" width=\"508\" height=\"391\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/cancel_step1_blog.png 508w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/cancel_step1_blog-300x230.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p>After making an initial round of product improvements based on our <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/04\/06\/why-people-dont-install-firefox-part-iii\/\" target=\"_blank\" rel=\"noopener noreferrer\">first time feedback<\/a> (March &#8217;09), here are the transformed feedback results from our more recent efforts (both <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/07\/30\/an-improved-experience-for-2000000-non-firefox-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">July<\/a> <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/08\/03\/more-changes-coming-to-the-firefox-installer\/\" target=\"_blank\" rel=\"noopener noreferrer\">2009<\/a> and last week):<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2360\" title=\"pie_comparison2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/pie_comparison2.png\" alt=\"pie_comparison2\" width=\"554\" height=\"474\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/pie_comparison2.png 554w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/pie_comparison2-300x256.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<p>While we still have plans to tackle the remaining big slice of the pie (see concluding paragraph), we were able to successfully solve the red and green pie slices from last time.\u00a0 In our latest feedback results (pie on the right), the big pie slice now represents nearly 100% of the total feedback (the previously seen categories virtually evaporated).\u00a0 One way to interpret this is that we\u2019ve now successfully identified and resolved 3 of the top 4 issues originally encountered by users.<\/p>\n<p>Here were the specific actions we took addressing those red and green slices (details are in bug <a href=\"https:\/\/bugzilla.mozilla.org\/show_bug.cgi?id=508684\" target=\"_blank\" rel=\"noopener noreferrer\">508684<\/a>):<\/p>\n<p><strong>Don\u2019t Want Firefox as Default<\/strong><\/p>\n<p>People indicating this issue were missing the selection option earlier in the installation process, arrived at the end, and mistakenly believed that we were making Firefox their default without being given a choice.\u00a0 So, we added the choice to the final step in the installer:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2345\" title=\"installer_default_choice_blog\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/installer_default_choice_blog.png\" alt=\"installer_default_choice_blog\" width=\"508\" height=\"394\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/installer_default_choice_blog.png 508w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/installer_default_choice_blog-300x232.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p><strong>Confusion About Updating-Upgrading-Installing<\/strong><\/p>\n<p>We did a few different things to help address this area of confusion.\u00a0 First, we <a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/update\/\" target=\"_blank\" rel=\"noopener noreferrer\">added content<\/a> to mozilla.com and prominently displayed it on the main Firefox product pages seen by existing users:<\/p>\n<p><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/upgrade.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2346\" style=\"border: 1px solid black;\" title=\"upgradehtml_blog\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/upgradehtml_blog.png\" alt=\"upgradehtml_blog\" width=\"547\" height=\"374\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/upgradehtml_blog.png 547w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/upgradehtml_blog-300x205.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/personal.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2347\" style=\"border: 1px solid black;\" title=\"personalhtml_blog\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/personalhtml_blog.png\" alt=\"personalhtml_blog\" width=\"547\" height=\"433\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/personalhtml_blog.png 547w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/personalhtml_blog-300x237.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><\/p>\n<p>Second, within the Firefox installer, we changed the Install button to say \u201cUpgrade\u201d instead of &#8220;Install&#8221;:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2348\" title=\"Installer_Upgrade_button_blog\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/Installer_Upgrade_button_blog.png\" alt=\"Installer_Upgrade_button_blog\" width=\"512\" height=\"396\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/Installer_Upgrade_button_blog.png 512w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/02\/Installer_Upgrade_button_blog-300x232.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Thanks to Rob Strong, the Firefox team, the Funnelcake team, John Slater, and Laura Mesa, among others, for implementing the changes highlighted above.<\/p>\n<p>Lastly, there remains one outstanding problem for installers of Firefox \u2013 \u201cit tells me to close Fx, but it\u2019s not open\u201d (the big pie slice in the charts above).\u00a0 This issue affects people who already have Firefox and are attempting to reinstall it, and as we\u2019ve noted previously, this cohort becomes fairly frustrated during the experience.\u00a0\u00a0\u00a0 Some fixes are starting to be contemplated (e.g., bugs <a href=\"https:\/\/bugzilla.mozilla.org\/show_bug.cgi?id=496207\" target=\"_blank\" rel=\"noopener noreferrer\">496207<\/a>, <a href=\"https:\/\/bugzilla.mozilla.org\/show_bug.cgi?id=544356\" target=\"_blank\" rel=\"noopener noreferrer\">544356<\/a>)\u2026 and I\u2019ll make sure to talk more here once some progress is made.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, we set out to identify and solve any possible pain points that might arise during a person\u2019s experience downloading and installing Firefox (previous posts are here, here, here, here, and here).\u00a0 Thanks to feedback from users, &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2010\/02\/09\/an-improved-experience-for-new-users-of-firefox\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/2341"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}