{"id":265,"date":"2008-12-10T15:07:53","date_gmt":"2008-12-10T22:07:53","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=265"},"modified":"2019-09-18T12:07:09","modified_gmt":"2019-09-18T19:07:09","slug":"showcasing-impact-mozilla-finalists-part-i","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2008\/12\/10\/showcasing-impact-mozilla-finalists-part-i\/","title":{"rendered":"Showcasing Impact Mozilla Finalists, Part I"},"content":{"rendered":"<p>We&#8217;re super excited to see the <a href=\"http:\/\/impactmozilla.com\/vote\" target=\"_blank\" rel=\"noopener noreferrer\">Impact Mozilla voting<\/a> now underway.\u00a0 Given that it might be a little daunting reading through all the complete plans in a short amount of time, we\u2019d like to aid the judging effort by showcasing all ten finalists over a series of posts.\u00a0 The <a href=\"http:\/\/impactmozilla.com\/vote\" target=\"_blank\" rel=\"noopener noreferrer\">impactmozilla.com\/vote<\/a> page can appear a bit crowded, so the goal here is to briefly summarize each plan in a more in-depth way.<\/p>\n<p>In Part I of the series, we&#8217;ll look at two plans: &#8220;Fox for All&#8221; and &#8220;Surf on Your Own Turf&#8221; (plans will be showcased in random order over coming days).<\/p>\n<p><strong>Fox for All<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-267\" title=\"foxforall1\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2008\/12\/foxforall1.png\" alt=\"\" width=\"500\" height=\"162\" \/><\/p>\n<p><a href=\"http:\/\/docs.google.com\/Doc?id=d6xnpzh_0f684vtgn\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cFox for All\u201d<\/a> lays out a marketing strategy based on add-ons.\u00a0 The two pillars of this plan are to improve the range and accessibility of add-ons and to devise a campaign popularizing the new approaches.\u00a0 The team first conducted an online survey of approx. 1,000 internet users to gauge usage of Firefox and Firefox add-ons.\u00a0 They then propose the creation of an online communication platform for add-on developers that would enable the creation of a &#8220;Packs&#8221; classification system.\u00a0 Keeping in mind the interests of certain user segments (e.g., internet beginners, kids, senior citizens), this effort would group particular add-ons together, answering the add-on procurement problem and providing users with an optimal add-ons &#8220;Pack&#8221; via a single download click.<\/p>\n<p>Furthering the adoption of add-ons among internet beginners, the team proposes an &#8220;Add-on Suggest&#8221; tool, which suggests several add-ons per day to the user with the browser (example image above).\u00a0 Lastly, the plan details a \u201cK<em>i<\/em>Developers\u201d marketing contest aimed at high school kids.<\/p>\n<p><strong>Surf on Your Own Turf<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-268\" title=\"surfturf\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2008\/12\/surfturf.png\" alt=\"\" width=\"500\" height=\"256\" \/><\/p>\n<p><a href=\"http:\/\/docs.google.com\/Presentation?id=dfbcfsr4_80dfxgtcw7\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Surf on Your Own Turf&#8221;<\/a> summarizes their plan with three recommended strategies\/campaigns:<\/p>\n<ul>\n<li><em>Help users customize their Firefox browser in the installation process.<\/em> Installation Step 1 = select a browser theme, Step 2 = select favorite websites, Step 3 = select add-ons, Result = a personalized browser.<\/li>\n<li><em>Create viral marketing campaigns that showcase the diversity of Firefox users on Firefox&#8217;s firstrun (install) page.<\/em> This includes a user-generated viral video showcasing the diversity of the Firefox family and the ubiquity of Firefox.<\/li>\n<li><em>Secure loyal users among university students by sponsoring browser customization contests.<\/em> More specifically, it would entail a national contest inviting different schools to design their own school-branded Firefox Persona (themes\/skins) and the contest winner would be determined by the Persona with the greatest number of users.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re super excited to see the Impact Mozilla voting now underway.\u00a0 Given that it might be a little daunting reading through all the complete plans in a short amount of time, we\u2019d like to aid the judging effort by showcasing &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2008\/12\/10\/showcasing-impact-mozilla-finalists-part-i\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/265"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}