{"id":2819,"date":"2010-03-26T11:09:28","date_gmt":"2010-03-26T18:09:28","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=2819"},"modified":"2019-09-18T12:05:36","modified_gmt":"2019-09-18T19:05:36","slug":"firefoxs-adoption-funnel","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2010\/03\/26\/firefoxs-adoption-funnel\/","title":{"rendered":"Firefox&#8217;s Adoption Funnel"},"content":{"rendered":"<p>We\u2019ve done a bit of work over the past couple years trying to understand and improve Firefox\u2019s conversion and adoption funnel.\u00a0 The Firefox \u201cfunnel\u201d encompasses several aspects of a person\u2019s experience with Firefox, including \u2013 (1) finding firefox.com or mozilla.com, (2) <a href=\"http:\/\/blog.mozilla.org\/metrics\/2008\/12\/04\/the-download-button-drives-downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">downloading<\/a> <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/01\/07\/a-users-experience-when-downloading-firefox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox<\/a>, (3) <a href=\"http:\/\/blog.mozilla.org\/metrics\/2010\/02\/09\/an-improved-experience-for-new-users-of-firefox\/\" target=\"_blank\" rel=\"noopener noreferrer\">installing<\/a> <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/11\/10\/what-people-say-after-installing-firefox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox<\/a>, (4) and using Firefox for the very first time.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2820\" title=\"for_blog_funnel\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2010\/03\/for_blog_funnel.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2010\/03\/for_blog_funnel.jpg 500w, https:\/\/blog.mozilla.org\/metrics\/files\/2010\/03\/for_blog_funnel-300x199.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Despite all of our efforts, there are always more improvements for us to strive towards.\u00a0 For example, the Metrics team has started taking notice of one area that has seemingly been a blind spot in the past:<\/p>\n<ul>\n<li>What happens to people in the moments between landing on firefox.com and seeing the download button?\u00a0 (Blake will soon outline more specificity around this question.)<\/li>\n<li>And what happens to people in the moments between clicking the download button and actually completing the download process (i.e., getting the full file)?<\/li>\n<\/ul>\n<p>We\u2019ll plan to discuss these questions and user experiences in much greater detail in follow-up posts.\u00a0 The key takeaway for now is that we believe there are additional \u201cfunnel\u201d improvements to be made \u2013 improvements that can easily translate into millions of additional happy new users of Firefox.<\/p>\n<p><small>(image attributable to <a href=\"http:\/\/www.flickr.com\/photos\/ivanteage\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.flickr.com\/photos\/ivanteage\/<\/a> under a <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">creative commons license<\/a>.)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve done a bit of work over the past couple years trying to understand and improve Firefox\u2019s conversion and adoption funnel.\u00a0 The Firefox \u201cfunnel\u201d encompasses several aspects of a person\u2019s experience with Firefox, including \u2013 (1) finding firefox.com or mozilla.com, &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2010\/03\/26\/firefoxs-adoption-funnel\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/2819"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=2819"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/2819\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=2819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=2819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=2819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}