{"id":351,"date":"2009-01-30T17:23:18","date_gmt":"2009-01-31T00:23:18","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=351"},"modified":"2019-09-18T12:07:08","modified_gmt":"2019-09-18T19:07:08","slug":"will-we-eventually-see-a-firefox-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/01\/30\/will-we-eventually-see-a-firefox-super-bowl-ad\/","title":{"rendered":"Will We Eventually See a Firefox Super Bowl Ad?"},"content":{"rendered":"

As we’re just a couple days away from the Super Bowl, David Rolnitzky<\/a> (one of our brilliant marketers) and I wanted to go through the fun exercise of having a point\/counterpoint discussion around the possibility of Firefox commercial debuting during a future game.\u00a0 I’ll outline a few points below in favor of such a possibility, and then respond to David\u2019s well articulated thoughts (coming soon in an update below<\/em>).<\/p>\n

    \n
  1. Before all else, any effort and decision making around a Super Bowl commercial would be community enabled and driven by the Mozilla community.\u00a0 In other words, something similar in spirit to the NYTimes ad<\/a> for the Firefox 1 launch<\/a>.<\/li>\n
  2. Firefox is a mainstream brand (one of the biggest in the world) and would benefit as much as any other brand from a mainstream ad channel.\u00a0 In other words, we\u2019re not Sales Genie<\/a> with a niche product or service.<\/li>\n
  3. The story of the process behind our ad and of our community decision to have an ad would generate more than $10 million in press.\u00a0 Go Daddy generated this return<\/a> during a couple recent years.<\/li>\n
  4. Production costs would be zero.\u00a0 We\u2019d be able to use an already produced ad from Firefox Flicks<\/a>.\u00a0 My personal favorite is Daredevil<\/a> (below).\"\"<\/a><\/li>\n
  5. Retention marketing has consistently been a challenge for Mozilla.\u00a0 There are limited opportunities of this size and scale for us to remind existing users that they have a choice beyond the blue e.<\/li>\n<\/ol>\n

    Update:<\/strong> David Rolnitzky has a comprehensive counterpoint here<\/a>.\u00a0 I actually agree with most of what he says, but if you’re interested in a rebuttal, Justin Scott entered the conversation<\/a> taking on David’s points and supporting the idea of a Firefox Super Bowl commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As we’re just a couple days away from the Super Bowl, David Rolnitzky (one of our brilliant marketers) and I wanted to go through the fun exercise of having a point\/counterpoint discussion around the possibility of Firefox commercial debuting during … Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/351"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}