{"id":503,"date":"2009-04-02T09:50:03","date_gmt":"2009-04-02T16:50:03","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=503"},"modified":"2019-09-18T12:07:06","modified_gmt":"2019-09-18T19:07:06","slug":"why-people-dont-install-firefox-part-ii","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/04\/02\/why-people-dont-install-firefox-part-ii\/","title":{"rendered":"Why People Don&#8217;t Install Firefox &#8211; Part II"},"content":{"rendered":"<p style=\"text-align: left;\">As we <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/03\/31\/why-people-dont-install-firefox-part-i\/\" target=\"_blank\" rel=\"noopener noreferrer\">described<\/a> a few days ago, we recently shipped a modified version of Firefox with a different installer \u2013 one allowing users to leave feedback upon canceling.\u00a0 In Part II of this series, we want to outline exactly what users saw and share some high-level findings.\u00a0 An examination of users&#8217; written feedback \u2013 and a discussion around associated insights, implications and next steps \u2013 will soon be coming in Part III.<\/p>\n<p style=\"text-align: left;\"><strong>What are all the steps of the Firefox installer (Windows)?\u00a0 Where exactly can a user hit &#8220;cancel&#8221;? <\/strong>(Please click below for the full image)<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-524 aligncenter\" title=\"ff-setup2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2-250x300.jpg\" alt=\"ff-setup2\" width=\"250\" height=\"300\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2-250x300.jpg 250w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2-853x1024.jpg 853w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2.jpg 1080w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n<p><strong>When a user clicked &#8220;cancel&#8221;, what exactly did he\/she see? <\/strong>(<span style=\"font-size: 11pt; line-height: 115%; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;;\">Please note that clicking on any sub-category, such as &#8220;Taking too long&#8221;, opens up a free form feedback box for the user to write their comments)<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-505 aligncenter\" title=\"kampyle_final_1\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_1.png\" alt=\"kampyle_final_1\" width=\"447\" height=\"580\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_1.png 447w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_1-231x300.png 231w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-506 aligncenter\" title=\"kampyle_final_2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_2.png\" alt=\"kampyle_final_2\" width=\"449\" height=\"578\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_2.png 449w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_2-233x300.png 233w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-507 aligncenter\" title=\"kampyle_final_3\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_3.png\" alt=\"kampyle_final_3\" width=\"448\" height=\"578\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_3.png 448w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_3-232x300.png 232w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_4.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-508 aligncenter\" title=\"kampyle_final_4\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_4.png\" alt=\"kampyle_final_4\" width=\"448\" height=\"577\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_4.png 448w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_final_4-232x300.png 232w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p><strong>What were the high-level results from this feedback form?<\/strong><\/p>\n<p>Below is a screenshot from Kampyle&#8217;s dashboard (click for full image).\u00a0 <a href=\"http:\/\/www.kampyle.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kampyle<\/a>, a start-up <a href=\"http:\/\/thenextweb.com\/2009\/03\/31\/kampyle-sophisticated-simple-feedback-tool-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">making huge strides<\/a> within the analytics world, helped Mozilla with this initiative by hosting the feedback form you see above.\u00a0 You&#8217;ll notice a few high-level pieces of info:<\/p>\n<ul>\n<li>What was the average sentiment\/feeling of people upon canceling?<\/li>\n<li>How many total people left feedback?\u00a0 <em>(Answer: about 5,000 people hit the feedback form and about 330 left feedback)<\/em><\/li>\n<li>What were the most common &#8220;categories&#8221; of feedback left by users (i.e., types of problems cited)?<\/li>\n<li>What steps within the Firefox installer saw the most users abandoning?\u00a0 And what was the feedback breakdown for each of these steps?<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wiki.mozilla.org\/images\/7\/74\/Kampyle_dash_full.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-511 aligncenter\" title=\"kampyle_dash_small\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_dash_small.png\" alt=\"kampyle_dash_small\" width=\"513\" height=\"547\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_dash_small.png 513w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/kampyle_dash_small-281x300.png 281w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">In our next post, we&#8217;ll dive into the free form feedback left by users (where we can more clearly identify a couple critical trouble spots) and discuss what it all means for possible product and\/or marketing changes in the future.<\/p>\n<p style=\"text-align: left;\">Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we described a few days ago, we recently shipped a modified version of Firefox with a different installer \u2013 one allowing users to leave feedback upon canceling.\u00a0 In Part II of this series, we want to outline exactly what &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/04\/02\/why-people-dont-install-firefox-part-ii\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/503"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=503"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/503\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}