{"id":537,"date":"2009-04-24T10:22:52","date_gmt":"2009-04-24T17:22:52","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=537"},"modified":"2019-09-18T12:07:06","modified_gmt":"2019-09-18T19:07:06","slug":"improvements-have-arrived-at-firefoxcom","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/04\/24\/improvements-have-arrived-at-firefoxcom\/","title":{"rendered":"Improvements Have Arrived at Firefox.com"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-539 aligncenter\" title=\"browser_ab_test1\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/browser_ab_test1.jpg\" alt=\"browser_ab_test1\" width=\"500\" height=\"288\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/browser_ab_test1.jpg 500w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/browser_ab_test1-300x172.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Previously, we&#8217;ve <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/03\/04\/more-improvements-coming-to-firefox-web-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">briefly touched on<\/a> our long-term roadmap for optimization of Mozilla&#8217;s web sites and our users&#8217; experience on them.\u00a0 There are many facets of &#8220;optimization&#8221;, from design related decision making processes, to improved user experiences, to improved download conversion rates.\u00a0 As an early step in our longer term plan, <a href=\"http:\/\/www.giantspatula.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Rolnitzky<\/a> recently led an effort tackling one significant low hanging fruit \u2013 providing relevant content to visitors of the main Firefox product page based on their browser.<\/p>\n<p>Prior to running this test, we saw about 400,000 daily visits to <a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/firefox.html\" target=\"_blank\" rel=\"noopener noreferrer\">this page<\/a>, about 75% of whom were on another browser (e.g., IE) and about 25% of whom were existing Firefox users.\u00a0 Delivering tailored content to IE visitors and a different set of content to existing Firefox users seems intuitive, right?\u00a0 Based on David&#8217;s <a href=\"http:\/\/www.giantspatula.com\/?p=316\" target=\"_blank\" rel=\"noopener noreferrer\">findings<\/a>, visitors to the test pages agreed.\u00a0 The download conversion rate of IE visitors increased slightly, and the experience of existing Firefox users seemed to improve as well.\u00a0 The ultimate impact?\u00a0 An improved web site experience for upwards of <strong>two million users (new or existing) annually<\/strong>.<\/p>\n<p>Please check out <a href=\"http:\/\/www.giantspatula.com\/?p=316\" target=\"_blank\" rel=\"noopener noreferrer\">David&#8217;s post<\/a> and let us know what you think.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Previously, we&#8217;ve briefly touched on our long-term roadmap for optimization of Mozilla&#8217;s web sites and our users&#8217; experience on them.\u00a0 There are many facets of &#8220;optimization&#8221;, from design related decision making processes, to improved user experiences, to improved download conversion &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/04\/24\/improvements-have-arrived-at-firefoxcom\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/537"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}