{"id":59,"date":"2008-07-08T09:17:20","date_gmt":"2008-07-08T16:17:20","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=59"},"modified":"2019-09-18T12:07:12","modified_gmt":"2019-09-18T19:07:12","slug":"colbert-bump-firefox-3-proves-its-existence","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2008\/07\/08\/colbert-bump-firefox-3-proves-its-existence\/","title":{"rendered":"Colbert Bump &#8211; Firefox 3 Proves its Existence"},"content":{"rendered":"<p>Many of us at Mozilla and within the Mozilla community were <a href=\"http:\/\/www.0xdeadbeef.com\/weblog\/?p=389\" target=\"_blank\" rel=\"noopener noreferrer\">excited<\/a> when Stephen Colbert gave Firefox 3 his &#8220;Colbert Bump&#8221; on the day of Firefox 3&#8217;s launch (a big thanks to Jonathan Zittrain).\u00a0 You can watch the video <a href=\"http:\/\/www.comedycentral.com\/colbertreport\/videos.jhtml?videoId=174083\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>Download Day was a wild success, and we were happy to share some thanks and credit with Stephen.\u00a0 However, a few questions naturally arose, e.g., what was the direct impact of the Colbert Bump? and could the effect be precisely measured?<\/p>\n<p>Here&#8217;s what we did:\u00a0 we looked at downloads of Firefox 3 by users within the U.S. \u2013 and then we drilled down to a minute-by-minute view to see what, if anything, could be detected.\u00a0 <strong>At minute 23 of the broadcast<\/strong>, Colbert said, &#8220;Firefox 3 just got the Colbert Bump.&#8221;\u00a0 What happened next?<\/p>\n<p>We saw a big spike in downloads exactly one and two minutes later:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/wiki.mozilla.org\/images\/3\/33\/Colbert_bump3.png\" alt=\"\" width=\"592\" height=\"507\" \/><\/p>\n<p>Apparently we&#8217;re not the first to find <a href=\"http:\/\/www.npr.org\/templates\/story\/story.php?storyId=89558922\" target=\"_blank\" rel=\"noopener noreferrer\">scientific evidence proving<\/a> the Bump&#8217;s effect.\u00a0 If you&#8217;re interested in that previous study by James Fowler of the University of California at San Diego, you can read the complete version <a href=\"http:\/\/jhfowler.ucsd.edu\/colbert_bump.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us at Mozilla and within the Mozilla community were excited when Stephen Colbert gave Firefox 3 his &#8220;Colbert Bump&#8221; on the day of Firefox 3&#8217;s launch (a big thanks to Jonathan Zittrain).\u00a0 You can watch the video here. &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2008\/07\/08\/colbert-bump-firefox-3-proves-its-existence\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/59"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}