{"id":662,"date":"2009-07-13T09:55:15","date_gmt":"2009-07-13T16:55:15","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=662"},"modified":"2019-09-18T12:05:40","modified_gmt":"2019-09-18T19:05:40","slug":"does-mozilla-champion-the-voice-of-firefox-users","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/07\/13\/does-mozilla-champion-the-voice-of-firefox-users\/","title":{"rendered":"Does Mozilla Champion the Voice of Firefox Users?"},"content":{"rendered":"<p>While presenting at and attending the <a href=\"http:\/\/www.emetrics.org\/sanjose\/\" target=\"_blank\" rel=\"noopener noreferrer\">eMetrics conference<\/a> a couple months back, I noticed one concept heavily emphasized by several presenters &#8212; &#8220;Voice of the Customer.&#8221;\u00a0 Several leaders within the analytics world were able to show how they&#8217;ve transformed their organizations and industries by allowing &#8220;Voice of the Customer&#8221; to drive most actions and decision making across their respective enterprises.<\/p>\n<p>Mozilla has traditionally been very much in-tune with the temperature and feelings of its users, much more so than I&#8217;ve seen at other organizations.\u00a0 However, we&#8217;ve sometimes noticed our own blind spots, and over the past year or so, we&#8217;ve been working to get on top of our &#8220;Voice of the User.&#8221;<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-666\" title=\"3d person - puppet with an orange megaphone\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user3.jpg\" alt=\"3d person - puppet with an orange megaphone\" width=\"240\" height=\"320\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user3.jpg 240w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user3-225x300.jpg 225w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p>What do I mean by &#8220;Voice of the User&#8221;?<\/p>\n<p>Every day, across many avenues, tens of thousands of Firefox users describe a pain point they&#8217;ve encountered or comment about their experience with Firefox or make a suggestion.\u00a0 The sum of all of these voices constitutes what I&#8217;m referring to as &#8220;Voice of the User&#8221;.\u00a0 To provide more specificity, here is a list of some channels through which Firefox users are speaking to us every day:<\/p>\n<ul>\n<li><a href=\"http:\/\/hendrix.mozilla.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hendrix<\/a><\/li>\n<li><a href=\"http:\/\/crash-stats.mozilla.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crash reporting<\/a><\/li>\n<li><a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/uninstall\/?version=1&amp;application=Mozilla%20Firefox&amp;ua=3.5&amp;lang=en-US\" target=\"_blank\" rel=\"noopener noreferrer\">Uninstall Survey<\/a><\/li>\n<li>Report Broken Web Site<\/li>\n<li>Major Update Survey<\/li>\n<li><a href=\"http:\/\/support.mozilla.com\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox Support<\/a> (search, live chat, etc.)<\/li>\n<li><a href=\"https:\/\/bugzilla.mozilla.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bugzilla<\/a><\/li>\n<li>Customer Satisfaction Survey<\/li>\n<li>Installer Survey<\/li>\n<li>Web site testing<\/li>\n<li>webmaster@mozilla.com, webmaster@mozilla.org<\/li>\n<li>Facebook<\/li>\n<li>Blogs<\/li>\n<li>Twitter<\/li>\n<\/ul>\n<p>This list is not fully exhaustive, but it provides a good overview for how we can think about &#8220;Voice of the User&#8221; at a high-level.<\/p>\n<p>So, what strides have we made in the past year?\u00a0 And where do we go from here?\u00a0 First, let&#8217;s look at some of the ground we&#8217;ve covered so far (this is in no way meant to capture everything):<\/p>\n<ul>\n<li><strong>Uninstall Survey<\/strong> \u2013 <a href=\"http:\/\/blog.mozilla.org\/metrics\/2008\/08\/21\/a-first-look-at-the-uninstall-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">data was analyzed<\/a> for the first time, <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/06\/09\/just-launched-the-new-firefox-uninstall-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">a new version<\/a> was launched, and the current data is now more <a href=\"http:\/\/blog.mozilla.org\/metrics\/firefox-uninstall-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">accessible and usable<\/a><\/li>\n<li><strong>Firefox Support<\/strong> &#8212; understands its role in quickly <a href=\"http:\/\/blog.mozilla.org\/sumo\/2009\/05\/13\/sumo-part-of-mozillas-periscope\/\" target=\"_blank\" rel=\"noopener noreferrer\">discovering emerging issues affecting users<\/a> and escalating them, and more work is currently being done along these lines<\/li>\n<li><strong>Installer Survey<\/strong> &#8212; was <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/02\/27\/improving-the-experience-of-installing-firefox\/\" target=\"_blank\" rel=\"noopener noreferrer\">conceived<\/a> and <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/04\/06\/why-people-dont-install-firefox-part-iii\/\" target=\"_blank\" rel=\"noopener noreferrer\">launched<\/a><\/li>\n<li><strong>Major Update Survey<\/strong> &#8212; was conceived and launched (details coming soon!)<\/li>\n<li><strong>Report Broken Web Site<\/strong> &#8212; we\u2019ll be publishing the first breakdown and analysis of Reporter data this summer<\/li>\n<li><strong>Bugzilla<\/strong> \u2013 there&#8217;s a <a href=\"http:\/\/blog.mozilla.org\/data\/2009\/06\/04\/software-quality-reports-bugzilla-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">current project<\/a> <a href=\"http:\/\/blog.mozilla.org\/data\/2009\/06\/10\/bugzilla-what-analytic-questions-should-be-answered\/\" target=\"_blank\" rel=\"noopener noreferrer\">underway<\/a> aimed at answering some key analytical questions related to Bugzilla and providing folks with a bunch more information (e.g., bug burn down rate by product, issues by status and product, average days to resolution by priority and product, open vs close trend by product, etc.)<\/li>\n<li><strong>Customer Satisfaction Survey<\/strong> \u2013 was <a href=\"http:\/\/livetolaugh85.blogspot.com\/2008\/09\/firefox-quarterly-survey.html\" target=\"_blank\" rel=\"noopener noreferrer\">conceived<\/a> and <a href=\"http:\/\/livetolaugh85.blogspot.com\/2009\/01\/second-installment-of-quarterly-survey.html\" target=\"_blank\" rel=\"noopener noreferrer\">launched<\/a><\/li>\n<li><strong>Social media<\/strong> \u2013 we&#8217;ve started looking at tools allowing us to synthesize user feedback and comments<\/li>\n<\/ul>\n<p>But we&#8217;re not done yet.\u00a0 We have more work ahead of us and I&#8217;m sure we&#8217;ll come across more stones unturned.<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-663\" title=\"voice_of_user2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user2.jpg\" alt=\"voice_of_user2\" width=\"425\" height=\"282\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user2.jpg 425w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/07\/voice_of_user2-300x199.jpg 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/a><\/p>\n<p>Taking a step back from all the specific examples just highlighted, how do you think we should be approaching &#8220;Voice of the User&#8221; more generally?\u00a0 How can we optimally stay on top of feedback from Firefox users on a daily basis, considering that that feedback comes from a wide range of channels and that it numbers in the tens of thousands (daily)?\u00a0 Are there broad organizational\/community structures or strategies that can help us, i.e., structure\/routines\/culture that can transform the &#8220;Voice of the User&#8221; into decisions and actions?<\/p>\n<p>(images from www.journalist.co.uk)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While presenting at and attending the eMetrics conference a couple months back, I noticed one concept heavily emphasized by several presenters &#8212; &#8220;Voice of the Customer.&#8221;\u00a0 Several leaders within the analytics world were able to show how they&#8217;ve transformed their &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/07\/13\/does-mozilla-champion-the-voice-of-firefox-users\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,103],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/662"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/662\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}