{"id":880,"date":"2009-08-03T16:21:45","date_gmt":"2009-08-03T23:21:45","guid":{"rendered":"http:\/\/blog.mozilla.org\/metrics\/?p=880"},"modified":"2019-09-18T12:05:40","modified_gmt":"2019-09-18T19:05:40","slug":"more-changes-coming-to-the-firefox-installer","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/metrics\/2009\/08\/03\/more-changes-coming-to-the-firefox-installer\/","title":{"rendered":"More Changes Coming to the Firefox Installer"},"content":{"rendered":"<p>As mentioned <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/07\/30\/an-improved-experience-for-2000000-non-firefox-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">a few days ago<\/a>, we saw a massive impact to the Firefox new user experience with a recently implemented change to the Firefox installer.\u00a0 A problem previously encountered <em>daily<\/em> by thousands of new Firefox users completely vanished with a single change.\u00a0 We now want to share a few more details and suggest one or two additional changes moving forward.<\/p>\n<p>First up, let&#8217;s look at the distribution of users&#8217; comments &#8212; by step &#8212; in the Firefox installation process, i.e., on what step were they on when hitting the \u201ccancel\u201d button (a visualization of these steps is shown <a href=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/04\/ff-setup2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>).\u00a0 The screenshots below come courtesy of <a href=\"http:\/\/www.kampyle.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kampyle<\/a>, the start-up who helped us with this initiative.<\/p>\n<p><strong>THEN<\/strong> (late March)<strong>:<br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-881\" title=\"by_page_then\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_then.png\" alt=\"by_page_then\" width=\"357\" height=\"367\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_then.png 357w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_then-291x300.png 291w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p><strong>NOW<\/strong> (last week)<strong>:<br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-882\" title=\"by_page_now\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_now.png\" alt=\"by_page_now\" width=\"357\" height=\"366\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_now.png 357w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/by_page_now-292x300.png 292w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p>The difference between these two pictures is night and day.\u00a0 A couple things stand out:<\/p>\n<ul>\n<li>As mentioned above, our fix successfully resolved the directory problem that users were primary encountering in Step #3 of our installer (&#8220;Choose Install Location&#8221;)<\/li>\n<li> There is now a very high concentration of people canceling out of the installer at the final step in the process (Step #6, aka &#8220;Summary&#8221;)<\/li>\n<\/ul>\n<p>Looking at the actual comments from users canceling out of the final step, about 75% are related to the zombie process problem (a workaround solution is in the works), about 20% are people expressing their unhappiness over Firefox becoming their default browser, and about 5% fall into an \u201cother\u201d category.\u00a0 You&#8217;ll recall that those two issues were the <a href=\"http:\/\/blog.mozilla.org\/metrics\/2009\/07\/30\/an-improved-experience-for-2000000-non-firefox-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">top issues highlighted by users overall<\/a>.<\/p>\n<p><strong>What\u2019s up with people commenting on Firefox becoming their default?<\/strong><\/p>\n<p><strong>It\u2019s a simple option to check or uncheck as desired, right?<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-883\" title=\"installer_step2\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_step2.png\" alt=\"installer_step2\" width=\"508\" height=\"393\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_step2.png 508w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_step2-300x232.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><br \/>\n<\/strong><\/p>\n<p>Diving into the comments reveals something critical.\u00a0 All of the people making this comment are doing so on the &#8220;Summary&#8221; step (or final step, below), not on the earlier &#8220;Setup&#8221; step (above).\u00a0 Clearly, many new users are overlooking the checkbox, and just seconds later, are unsure as to how to install Firefox as their non-default browser.\u00a0 And the outcome here is poor \u2013 the person is frustrated and refuses to install Firefox.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-884\" title=\"installer_last_stepr\" src=\"http:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_last_stepr.png\" alt=\"installer_last_stepr\" width=\"509\" height=\"392\" srcset=\"https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_last_stepr.png 509w, https:\/\/blog.mozilla.org\/metrics\/files\/2009\/08\/installer_last_stepr-300x231.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>What fix should we consider here?\u00a0 Should we make the checkbox more prominent on the &#8220;Setup Type&#8221; step?\u00a0 Should we include instructions (e.g., &#8220;simply hit the back button to change&#8221;) on the &#8220;Summary&#8221; step?<\/p>\n<p>Thanks to Rob Strong, the Funnelcake team, and the folks at Kampyle, among many others, for making this ongoing initiative a success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As mentioned a few days ago, we saw a massive impact to the Firefox new user experience with a recently implemented change to the Firefox installer.\u00a0 A problem previously encountered daily by thousands of new Firefox users completely vanished with &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/metrics\/2009\/08\/03\/more-changes-coming-to-the-firefox-installer\/\">Continue reading<\/a><\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,101],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/880"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/metrics\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}