{"id":122,"date":"2011-10-03T11:41:54","date_gmt":"2011-10-03T19:41:54","guid":{"rendered":"http:\/\/blog.mozilla.org\/privacy\/?p=122"},"modified":"2016-01-19T14:20:59","modified_gmt":"2016-01-19T22:20:59","slug":"adtruth-dnt","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/netpolicy\/2011\/10\/03\/adtruth-dnt\/","title":{"rendered":"AdTruth Implements Do Not Track"},"content":{"rendered":"<p>Mozilla <a href=\"http:\/\/blog.sidstamm.com\/2011\/01\/opting-out-of-behavioral-ads.html\">introduced the Do Not Track privacy feature<\/a> to give users a way to tell companies they don&#8217;t want to be tracked online. We\u2019ve seen <a href=\"http:\/\/blog.mozilla.org\/privacy\/2011\/09\/08\/mozilla-publishes-developer-guide-on-dnt-releases-dnt-adoption-numbers\/\">growth and adoption of Do Not Track<\/a> and are pleased to note that today, <a href=\"http:\/\/www.adtruth.com\/\" target=\"_blank\">AdTruth<\/a>, an Associate Member of the <a href=\"http:\/\/www.iab.net\/\" target=\"_blank\">Internet Advertising Bureau <\/a>(IAB), is launching patented device identification technology that honors the Do Not Track header that Mozilla introduced earlier this year. When people enable the Do Not Track feature in their browser, AdTruth&#8217;s technology will opt them out of tracking.<\/p>\n<p>Check out <a href=\"http:\/\/adtruth.com\/docs\/iab_release10-11.pdf\">the AdTruth announcement<\/a> for more information.<\/p>\n<p>Sid Stamm<br \/>\nLead Privacy Engineer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mozilla introduced the Do Not Track privacy feature to give users a way to tell companies they don&#8217;t want to be tracked online. We\u2019ve seen growth and adoption of Do &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2011\/10\/03\/adtruth-dnt\/\">Read more<\/a><\/p>\n","protected":false},"author":158,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4503,847],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdTruth Implements Do Not Track - Open Policy &amp; Advocacy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2011\/10\/03\/adtruth-dnt\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2011\/10\/03\/adtruth-dnt\/\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/2011\/10\/03\/adtruth-dnt\/\",\"name\":\"AdTruth Implements Do Not Track - Open Policy &amp; 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