{"id":1263,"date":"2017-09-06T13:07:22","date_gmt":"2017-09-06T21:07:22","guid":{"rendered":"https:\/\/blog.mozilla.org\/netpolicy\/?p=1263"},"modified":"2017-09-06T13:12:01","modified_gmt":"2017-09-06T21:12:01","slug":"making-privacy-transparent","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/netpolicy\/2017\/09\/06\/making-privacy-transparent\/","title":{"rendered":"Making Privacy More Transparent"},"content":{"rendered":"

How do you make complex privacy information easily accessible and understandable to users? \u00a0At Mozilla, we\u2019ve been thinking through this for the past several months from different perspectives: user experience, product management, content strategy, legal, and privacy. \u00a0In Firefox 56 (which releases on September 26), we\u2019re trying a new idea, and we\u2019d love your feedback.<\/p>\n

Many companies, including Mozilla, present a Privacy Notice to users prior<\/i> to product installation. \u00a0You\u2019ll find a link to the Firefox Privacy Notice prominently displayed under the Firefox download button on our websites.<\/p>\n

\"\"<\/a><\/p>\n

Our testing showed that less than 1% of users clicked the link to view the \u201cFirefox Privacy Notice\u201d before downloading Firefox. \u00a0Another source of privacy information in Firefox is a notification bar displayed within the first minute of a new installation. \u00a0We call this the \u201cPrivacy Info Bar.\u201d<\/p>\n

\"\"<\/a><\/p>\n

User testing showed this was a confusing experience for many users, who often just ignored it. \u00a0For users who clicked the button, they ended up in the advanced settings of Firefox. \u00a0Once there, some people made unintentional changes that impacted browser performance without understanding the consequences. \u00a0And because this confusing experience occurred within the first few minutes<\/i> of using a brand new browser, it took away from the primary purpose of installing a new browser: to navigate the web.<\/p>\n

We know that many Firefox users care deeply about privacy, and we wanted to find a way to increase engagement with our privacy practices. \u00a0So we went back to the drawing board to provide users with more meaningful interactions. And after further discovery and iteration, our solution, which we\u2019re implementing in Firefox 56, is a combination of several product and experience changes. \u00a0Here are our improvements:<\/p>\n

    \n
  1. Displaying the Privacy Notice as the second tab of Firefox for all new installs;<\/li>\n
  2. Reformatting and improving the Firefox Privacy Notice; and<\/li>\n
  3. Improving the language in the preferences menu<\/a>.<\/li>\n<\/ol>\n

    We reformatted the Privacy Notice to make it more obvious what data Firefox uses and sends to Mozilla and others. \u00a0Not everyone uses the same features or cares about the same things, so we layered the notice with high-level data topics and expanders to let you dig into details based on your interest. \u00a0All of this is now on the second tab of Firefox after a new installation, so it\u2019s much more accessible and user-friendly. \u00a0The Privacy Info Bar became redundant with these changes, so we removed it.<\/p>\n

    \"\"<\/a><\/p>\n

    We also improved the language in the Firefox preferences menu to make data collection and choices more clear to users. \u00a0We also used the same data terms in the preferences menu and privacy notice that our engineers use internally for data collection in Firefox<\/a>.<\/p>\n

    These are just a few changes we made recently, but we are continuously seeking innovative ways to make the privacy and data aspects of our products more transparent. \u00a0Internally at Mozilla, data and privacy are topics we discuss constantly. \u00a0We challenge our engineers and partners to find alternative approaches to solving difficult problems with less data. \u00a0We have review processes to ensure the end-result benefits from different perspectives. \u00a0And we always consider issues from the user perspective so that privacy controls are easy to find and data practices are clear and understandable.<\/p>\n

    You can join the conversation on Github<\/a>, or commenting on our governance mailing list<\/a>.<\/p>\n

    Special thanks to Michelle Heubusch, Peter Dolanjski, Tina Hsieh, Elvin Lee, and Brian Smith for their invaluable contributions to our revised privacy notice structure.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    How do you make complex privacy information easily accessible and understandable to users? \u00a0At Mozilla, we\u2019ve been thinking through this for the past several months from different perspectives: user experience, … Read more<\/a><\/p>\n","protected":false},"author":1186,"featured_media":1273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[847,1],"tags":[],"coauthors":[311653,311447,282898],"yoast_head":"\nMaking Privacy More Transparent - Open Policy & Advocacy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2017\/09\/06\/making-privacy-transparent\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marshall Erwin, Urmika Devi Shah, Michael Verdi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2017\/09\/06\/making-privacy-transparent\/\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/2017\/09\/06\/making-privacy-transparent\/\",\"name\":\"Making Privacy More Transparent - 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