{"id":2477,"date":"2025-03-31T10:07:07","date_gmt":"2025-03-31T18:07:07","guid":{"rendered":"https:\/\/blog.mozilla.org\/netpolicy\/?p=2477"},"modified":"2025-03-31T10:07:07","modified_gmt":"2025-03-31T18:07:07","slug":"mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/","title":{"rendered":"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future"},"content":{"rendered":"<p><em><strong>Our first edition of Mozilla Mornings in 2025 will explore the state of online advertising and what needs to change to ensure a fairer, healthier, and privacy-respecting ads ecosystem where everyone stands to benefit.<\/strong><\/em><\/p>\n<p>The European regulatory landscape for online advertising is at a turning point. Regulators step up enforcement under the GDPR, the DMA and the DSA and industry players explore alternatives to cookies. Despite these advancements, online advertising remains an area where users do not experience strong privacy protections, and the withdrawal of the ePrivacy Regulation proposal can only exacerbate these concerns.<\/p>\n<p>The industry\u2019s reliance on invasive tracking, excessive profiling, and opaque data practices makes the current model deeply flawed. At the same time, online advertising remains central to the internet economy, supporting access to information, content creators, and journalism.<\/p>\n<p>This Mozilla Mornings session will bring together policymakers, industry experts and civil society to discuss how online advertising can evolve in a way that benefits both users and businesses.<\/p>\n<ul>\n<li>How can we move towards a more privacy-respecting and transparent advertising ecosystem while maintaining the economic sustainability of the open web?<\/li>\n<li>How can regulatory reforms, combined with developments in the space of Privacy-Enhancing Technologies (PETs) and Privacy-Preserving Technologies (PPTs), provide a viable alternative to today\u2019s surveillance-based advertising?<\/li>\n<li>And what are the key challenges in making this shift at both the policy and technological levels?<\/li>\n<\/ul>\n<p>To discuss these issues, the panel will welcome:<\/p>\n<ul>\n<li><strong>Rob van Eijk<\/strong><a title=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ffpf.org%2Fperson%2Frob-van-eijk%2F&amp;data=05%7C02%7Cnbarszcz%40political-intelligence.com%7C7d075eb8fa834a0f696b08dd6666d7eb%7Cde052498ca774972b345b7d7d8e5324b%7C0%7C0%7C638779314395208194%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=JDwnV88mtE43FYUrWijFTjgKlLbdCJJs9qFkHzLVIp0%3D&amp;reserved=0\" href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ffpf.org%2Fperson%2Frob-van-eijk%2F&amp;data=05%7C02%7Cnbarszcz%40political-intelligence.com%7C7d075eb8fa834a0f696b08dd6666d7eb%7Cde052498ca774972b345b7d7d8e5324b%7C0%7C0%7C638779314395208194%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=JDwnV88mtE43FYUrWijFTjgKlLbdCJJs9qFkHzLVIp0%3D&amp;reserved=0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-msys-clicktrack=\"0\">,<\/a> Managing Director at <strong>Future of Privacy Forum<\/strong><\/li>\n<li><strong>Svea Windwehr<\/strong>, Associate Director Public Policy at <strong>Electronic Frontier Foundation<\/strong><\/li>\n<li><strong>Petra Wikstr\u00f6m<\/strong>, Senior Director Public Policy at <strong>Schibsted<\/strong><\/li>\n<li><strong>Martin Th<\/strong><strong>omson<\/strong>, Distinguished Engineer at <strong>Mozilla<\/strong><\/li>\n<\/ul>\n<p>The discussion will also feature a fireside chat with Prof. Dr. <strong>Max von Grafenstein<\/strong> from <strong>Einstein Center Digital Future<\/strong> at the UdK Berlin.<\/p>\n<ul>\n<li><b><i>Date<\/i><\/b>: Wednesday 9th April 2025<\/li>\n<li><b><i>Time<\/i><\/b>: 08:45-10:15 CET<\/li>\n<li><b><i>Venue<\/i><\/b>: L42, Rue de la Loi 42, 1000 Brussels<\/li>\n<\/ul>\n<p>To register, <strong>click <a href=\"https:\/\/www.eventbrite.com\/e\/unleashing-pets-regulating-online-ads-for-a-privacy-first-future-tickets-1266962070659?aff=oddtdtcreator\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our first edition of Mozilla Mornings in 2025 will explore the state of online advertising and what needs to change to ensure a fairer, healthier, and privacy-respecting ads ecosystem where &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/\">Read more<\/a><\/p>\n","protected":false},"author":1924,"featured_media":2478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452990,585,452992],"tags":[],"coauthors":[452999],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future - Open Policy &amp; Advocacy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tasos Stampelos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/\",\"name\":\"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future - Open Policy &amp; Advocacy\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png\",\"datePublished\":\"2025-03-31T18:07:07+00:00\",\"dateModified\":\"2025-03-31T18:07:07+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/caba12532672da33022261024cc9cf63\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/netpolicy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/\",\"name\":\"Open Policy &amp; Advocacy\",\"description\":\"Mozilla&#039;s official blog on open Internet policy initiatives and developments\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/netpolicy\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/caba12532672da33022261024cc9cf63\",\"name\":\"Tasos Stampelos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/image\/5e3cb964f7eb226bbb5e3b0f02410ed3\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36878ab9519e3d11e2cdd28bc854c8ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36878ab9519e3d11e2cdd28bc854c8ab?s=96&d=mm&r=g\",\"caption\":\"Tasos Stampelos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future - Open Policy &amp; Advocacy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/","twitter_misc":{"Written by":"Tasos Stampelos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/","url":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/","name":"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future - Open Policy &amp; Advocacy","isPartOf":{"@id":"https:\/\/blog.mozilla.org\/netpolicy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage"},"image":{"@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png","datePublished":"2025-03-31T18:07:07+00:00","dateModified":"2025-03-31T18:07:07+00:00","author":{"@id":"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/caba12532672da33022261024cc9cf63"},"breadcrumb":{"@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#primaryimage","url":"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png","contentUrl":"https:\/\/blog.mozilla.org\/netpolicy\/files\/2025\/03\/PETs-Online-Ads-MM.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mozilla.org\/netpolicy\/2025\/03\/31\/mozilla-mornings-unleashing-pets-regulating-online-ads-for-a-privacy-first-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.mozilla.org\/netpolicy\/"},{"@type":"ListItem","position":2,"name":"Mozilla Mornings: Unleashing PETs \u2013 Regulating Online Ads for a Privacy-First Future"}]},{"@type":"WebSite","@id":"https:\/\/blog.mozilla.org\/netpolicy\/#website","url":"https:\/\/blog.mozilla.org\/netpolicy\/","name":"Open Policy &amp; Advocacy","description":"Mozilla&#039;s official blog on open Internet policy initiatives and developments","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mozilla.org\/netpolicy\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/caba12532672da33022261024cc9cf63","name":"Tasos Stampelos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mozilla.org\/netpolicy\/#\/schema\/person\/image\/5e3cb964f7eb226bbb5e3b0f02410ed3","url":"https:\/\/secure.gravatar.com\/avatar\/36878ab9519e3d11e2cdd28bc854c8ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36878ab9519e3d11e2cdd28bc854c8ab?s=96&d=mm&r=g","caption":"Tasos Stampelos"}}]}},"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/posts\/2477"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/users\/1924"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/comments?post=2477"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/posts\/2477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/media\/2478"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/media?parent=2477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/categories?post=2477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/tags?post=2477"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/netpolicy\/wp-json\/wp\/v2\/coauthors?post=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}