{"id":883,"date":"2015-03-12T22:42:01","date_gmt":"2015-03-13T06:42:01","guid":{"rendered":"http:\/\/blog.mozilla.org\/privacy\/?p=883"},"modified":"2016-01-25T12:27:00","modified_gmt":"2016-01-25T20:27:00","slug":"a-look-back-at-privacy-day-2015","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/netpolicy\/2015\/03\/12\/a-look-back-at-privacy-day-2015\/","title":{"rendered":"A Look Back at Privacy Day 2015"},"content":{"rendered":"

This post is co-authored by Stacy Martin & Greg Jost<\/p>\n

Privacy Day is always an amazing opportunity to showcase Mozilla\u2019s deep privacy roots. Each year, we try to do something a little different and this year we went bigger and better. With extensive help from our engagement team, we unified Mozilla\u2019s Privacy Day efforts around a new \u201cget smart on privacy<\/a>\u201d campaign.<\/p>\n

Campaign goals were to raise awareness about privacy as a key issue of online life; encourage users to form a point of view and take action; and underscore that privacy is an essential part of Mozilla\u2019s mission.<\/p>\n

Our campaign website<\/a> highlighted four easy steps to get smart on privacy and our snippets drove traffic to the page:<\/p>\n

step 1: Ask yourself about privacy
\nstep 2: Learn about privacy and why it matters
\nstep 3: Find out what you can do
\nstep 4: Start a conversation and share what you have learned<\/p>\n

\"Screen<\/a><\/p>\n

Traffic to the campaign website increased more than tenfold over last year\u2019s campaign – a good sign that we\u2019re reaching more people!<\/p>\n

New this year was our Privacy Day Twitter Chat<\/a>, with invited guests from CDT, DuckDuckGo, iKeepSafe, and Intel Security. With 3000+ posts, the response was really incredible and the event was fast paced and fun. Participants submitted thoughtful questions, engaging in a real conversation with privacy leaders who shared tangible tips\/steps for better privacy.<\/p>\n

\"#PrivacyChat\"<\/a>

#PrivacyChat<\/p><\/div>\n

During the hour long chat, our hashtag, #PrivacyChat, became a trending topic on Twitter in the United States. Pretty exciting! Localization in Spanish<\/a> was provided by our Mozilla Hispano community, expanding our reach and engagement much further. We enjoyed #PrivacyChat so much that we\u2019d like to do more of them throughout the year across a range of policy topics.<\/p>\n

One interesting highlight, the click thru on our Privacy Day tile<\/a> was more than three times the average and a tenfold increase over our previous privacy tile – another great sign that we’re reaching more people!\u00a0 Tiles (presented to new users of Firefox Desktop) are localized in 20+ countries and 6+ languages around the world. \u00a0We\u2019re pretty excited about the opportunity for users to connect to Mozilla initiatives through tiles.<\/p>\n

\"Privacy<\/a>

Privacy Day Tile<\/p><\/div>\n

We also had two live events, both in San Francisco – Privacy Lab and “Escape the Internet”.<\/p>\n

Privacy Lab on January 28th<\/a> was our first meetup for privacy minded professionals. The goal of Privacy Lab is to incubate an ongoing series of meetups to bring people together around privacy, to share what they are working on and talk about how to collaborate. Our first event sold out (ok, the tickets were free, but it was still exciting!). \u00a0We received some really good feedback and are committed to keeping the momentum going. In February we hosted our second Privacy Lab and are currently planning March<\/a> and April events. To learn more, click here<\/a>. \u00a0We\u2019d love to have you join us!<\/p>\n

The following day, the dynamic and mysterious Nico Sell spoke to our employees and volunteers, as the first in our new \u201cLife in the Offices\u201d series. \u00a0Nico is the founder and CEO of Wickr<\/a>, a private messaging app. Her engaging presentation, titled \u201cEscape the Internet\u201d expressed her passion for keeping private communications off the Internet. \u00a0If you missed it, her presentation is recorded here<\/a>.<\/p>\n

A big win for us internally was strong collaboration early and often across Mozilla, including marketing, PR, product, policy, legal, foundation, workplace resources, community and more. We learned a great deal about how to work together to create more impact as a cross-functional team, and we\u2019re eager to apply what we\u2019ve learned to Privacy Day 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post is co-authored by Stacy Martin & Greg Jost Privacy Day is always an amazing opportunity to showcase Mozilla\u2019s deep privacy roots. Each year, we try to do something … Read more<\/a><\/p>\n","protected":false},"author":528,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10140],"coauthors":[],"yoast_head":"\nA Look Back at Privacy Day 2015 - Open Policy & Advocacy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/netpolicy\/2015\/03\/12\/a-look-back-at-privacy-day-2015\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacy Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/netpolicy\/2015\/03\/12\/a-look-back-at-privacy-day-2015\/\",\"url\":\"https:\/\/blog.mozilla.org\/netpolicy\/2015\/03\/12\/a-look-back-at-privacy-day-2015\/\",\"name\":\"A Look Back at Privacy Day 2015 - 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