![\"thegoodfight\"](\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/thegoodfight-300x280.jpg\")
So now we\u2019re ready to share our final five thematic options.<\/p>\nIt\u2019s been a little quiet around here for a week or so because we\u2019ve had our heads down agreeing the final verbal themes for the Mozilla brand project.<\/p>\n
Six weeks ago we shared our initial seven themes, and then took hundreds of comments from the Mozillians at the All Hands conference in London. We gathered some useful comments online, plus some invaluable feedback internally \u2013 especially about upping the positivity and doing more with the whole principle of \u2018open\u2019.<\/p>\n
So now we\u2019re ready to share our final five thematic options.<\/p>\n
Taking a stand<\/strong><\/p>\n Right from the off there\u2019s been a desire to play to Mozilla\u2019s non-profit strengths, amplify its voice and turn up the volume. Previously this overall direction was more about what Mozilla were fighting against \u2013 we\u2019ve turned this to be more about what Mozilla are fighting for.<\/p>\n Theme 1: The Good Fight<\/strong> Theme 2: For the Internet of People<\/strong> Theme 3: Choose open<\/strong> Theme 4: With you from the start<\/strong> Theme 5: Mavericks, united<\/strong> What\u2019s next? Well, in parallel to agreeing all of the above, we\u2019ve started the design routes that go with each one. With a bit of luck, we\u2019ll be ready to share our first thoughts on that very soon.<\/p>\n","protected":false},"excerpt":{"rendered":"
\nSometimes you have to fight for what you believe in. Mozilla believes in an open, equal, accessible Internet \u2013 for everyone. One that makes us active creators, not passive receivers. One that works for the benefit of the many, not the few. We\u2019re ready to take a stand, link arms with others who share our view of the future, and provide tools and opportunities for those who need them. You can wish for a better web, and a better world. Or you can get involved and make it happen.<\/p>\n![\"fortheinternetofpeople_2\"](\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/fortheinternetofpeople_2-1-300x288.jpg\")
\nPositive impact on humanity<\/strong>
\nAnother realization after our first stage of work was that we\u2019d become too mired in geek-speak and weren\u2019t successfully explaining how a healthy Internet helps everyone. So theme two concentrates on people, not machines.<\/p>\n
\nMozilla believes that the Internet should work for people \u2013 and the best way to achieve that is to give people the power to shape the Internet. At its best, the Internet is humanity\u2019s greatest invention. It has the ability to connect human minds and free human potential on a scale never seen before. But we need to keep it open, always. We need to distribute power widely, not divide it narrowly. We need to build bridges, not walls. The future of the Internet is amazing, as long as it remains the Internet of People.<\/p>\n![\"chooseopen\"](\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/chooseopen-300x255.jpg\")
\nAbout \u2018Open\u2019<\/strong>
\nWe had a sneaking suspicion that we\u2019d buried the whole debate about \u2018open\u2019 too deep in the first tranche of work. So the third theme addresses this head on.<\/p>\n
\nThe future of the internet can be open, or closed. We choose open. We choose an internet that is equal and accessible by default. Open to ideas, open to collaboration, open to everyone. But it isn\u2019t a choice we can make alone. An open web is something we all have to choose together. And it involves many other choices. The tools we use. The products we support. The way we behave online. Those choices can be complex, but the guiding principle should always be simple. Choose open.<\/p>\n![\"betterinternetstartshere\"](\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/betterinternetstartshere-300x284.jpg\")
\nThe pioneers<\/strong>
\nIn our discussions at the Mozilla London All Hands meeting, and since, we\u2019ve been talking about Mozilla\u2019s pioneering role in the early development of the Internet, and ever since. So theme four looks hard at this (and brings back some of that grit as well, just for good measure).<\/p>\n
\nMozilla was, is, and always will be on the side of those who want a better, freer, more open Internet. In the early days, we were among those helping to embed principles of openness and accessibility into the web\u2019s DNA. Now those principles matter more than ever. We need an Internet that works wonders for the many, not just the few. We need to stand by the founding ideals of the Internet, and carry them forward into new products, platforms, conversations, and great ideas. We\u2019ve been with you from the start. And we\u2019re just getting started.<\/p>\n![\"mavericksunited\"](\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/mavericksunited-297x300.jpg\")
\nThe maker community<\/strong>
\nLast, but definitely not least, we wanted a clearer idea that summed up the dynamic online community worldwide that Mozilla represents. Now that we\u2019ve met hundreds of them in person, we wanted something that verbally did them justice.<\/p>\n
\nThe Internet belongs to mavericks and independent spirits. It\u2019s the sum total of millions of people working towards something greater than themselves. We believe the independent spirit that founded the Internet is vital to its future. But being independent doesn\u2019t mean being alone. We bring together free thinkers, makers and doers from around the world. We create the tools, platforms, conversations, and momentum to make great things happen. We\u2019re not waiting for the future of the Internet to be decided by others. It\u2019s ours to invent.<\/p>\n