{"id":144,"date":"2016-08-17T09:55:44","date_gmt":"2016-08-17T16:55:44","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=144"},"modified":"2017-03-08T14:30:12","modified_gmt":"2017-03-08T22:30:12","slug":"now-for-the-fun-part","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/now-for-the-fun-part\/","title":{"rendered":"Now for the fun part of Mozilla’s logo design."},"content":{"rendered":"

On our open logo design journey together, we\u2019ve arrived at an inflection point. Today our effort\u2014equal parts open crit, performance art piece, and sociology experiment\u2014takes its logical next step, moving from words to visuals. A roomful of reviewers lean forward in their chairs, ready to weigh in on what we\u2019ve done so far. Or so we hope.<\/p>\n

We\u2019re ready. The work with our agency partner, johnson banks, has great breadth and substantial depth for first-round concepts (possibly owing to our rocket-fast timeline). Our initial response to the work has, we hope, helped make it stronger and more nuanced. We\u2019ve jumped off this cliff together, holding hands and bracing for the splash.<\/p>\n

Each of the seven concepts we\u2019re sharing today leads with and emphasizes a particular facet of the Mozilla story. From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways.<\/p>\n

There are no duds in the mix. The hard part will be deciding among them, and this is a good problem to have.<\/p>\n

We have our opinions about these paths forward, our early favorites among the field. But for now we\u2019re going to sit quietly and listen to what the voices from the concentric rings of our community\u2014Mozillians, Mozilla fans, designers, technologists, and beyond\u2014have to say in response about them.<\/p>\n

Tag, you\u2019re it. <\/b><\/h2>\n

Here\u2019s what we\u2019d like you to do, if you\u2019re up for it. Have a look at the seven options and tell us what you think. To make comments about an individual direction and to see its full system, click on its image below.<\/strong><\/p>\n

Which of these initial visual expressions best captures what Mozilla means to you? Which will best help us tell our story to a youthful, values-driven audience? Which brings to life the Mozilla personality: Gutsy, Independent, Buoyant, For Good?<\/p>\n

If you want to drill down a level, also consider which design idea:<\/p>\n