{"id":148,"date":"2016-08-17T09:51:42","date_gmt":"2016-08-17T16:51:42","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=148"},"modified":"2016-08-18T10:19:02","modified_gmt":"2016-08-18T17:19:02","slug":"design-route-b-the-connector","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/","title":{"rendered":"Design Route B: The Connector"},"content":{"rendered":"<div class=\"page\" title=\"Page 18\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Typographic experiments with the \u2018Mozilla\u2019 name led to this route &#8211; where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns.<\/p>\n<p>This design direction stems from the narrative called Mozilla. For the Internet of People.<\/p>\n<p><strong>Mozilla. For the Internet of People <\/strong><\/p>\n<p>Mozilla believes that the Internet should work for people \u2013 and the best way to achieve that is to give people the power to shape the Internet. At its best, the Internet is humanity\u2019s greatest invention. It has the ability to connect human minds and free human potential on a scale never seen before. But we need to keep it open, always. We need to distribute power widely, not divide it narrowly. We need to build bridges, not walls. e future of the Internet is amazing, as long as it remains the Internet of People.<\/p>\n<p><strong>Click the first image below to see how this logo might animate:<\/strong><\/p>\n<p><a href=\"https:\/\/vimeo.com\/album\/4096166\/video\/178883969\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-165 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1-1.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1-1.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1-1-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1-1-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1-1-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-166 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_2.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_2.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_2-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_2-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_2-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-167 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_3.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_3.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_3-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_3-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_3-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-168 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_4.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_4.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_4-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_4-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_4-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-169 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_5.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_5.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_5-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_5-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_5-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-170 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_6.jpg\" alt=\"jb_Mozilla_design_pres_edit_3.key\" width=\"1500\" height=\"1061\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_6.jpg 1500w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_6-300x212.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_6-600x424.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_6-1000x707.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Typographic experiments with the \u2018Mozilla\u2019 name led to this route &#8211; where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns. &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/\">Read more<\/a><\/p>\n","protected":false},"author":1302,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287279],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Route B: The Connector - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Murray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/\",\"name\":\"Design Route B: The Connector - Mozilla Open Design\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1.jpg\",\"datePublished\":\"2016-08-17T16:51:42+00:00\",\"dateModified\":\"2016-08-18T17:19:02+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1.jpg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_B_connector_1.jpg\",\"width\":1500,\"height\":1061},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-b-the-connector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/opendesign\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Route B: The Connector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/\",\"name\":\"Mozilla Open Design\",\"description\":\"branding without walls\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/opendesign\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\",\"name\":\"Tim Murray\",\"description\":\"I lead the multi-talented Creative Team at Mozilla. 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