{"id":150,"date":"2016-08-17T09:52:16","date_gmt":"2016-08-17T16:52:16","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=150"},"modified":"2016-08-18T10:20:47","modified_gmt":"2016-08-18T17:20:47","slug":"design-route-c-the-open-button","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/","title":{"rendered":"Design Route C: The Open Button"},"content":{"rendered":"
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Mozilla stands for an Internet that\u2019s open to all on an equal basis – but most people don\u2019t realise that certain forces may divide it and close it off. How could we communicate \u2018open\u2019, quickly and simply? Could we find a current symbol or pictogram of \u2018open\u2019 and adapt it to our needs? There is one, and it\u2019s around us almost every day…<\/p>\n

This design direction stems from the narrative theme called Choose Open.<\/p>\n<\/div>\n

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Choose Open <\/strong><\/p>\n

The future of the Internet can be open, or closed. We choose open. We choose an internet that is equal and accessible by default. Open to ideas, open to collaboration, open to everyone. But it isn\u2019t a choice we can make alone. An open web is something we all have to choose together. And it involves many other choices. e tools we use. e products we support. e way we behave online. Those choices can be complex, but the guiding principle should always be simple. Choose open.<\/p>\n

Click the image below to see how this logo might animate: <\/strong><\/p>\n

\"jb_Mozilla_design_pres_edit_3.key\"<\/a>\"jb_Mozilla_design_pres_edit_3.key\"\"jb_Mozilla_design_pres_edit_3.key\"\"jb_Mozilla_design_pres_edit_3.key\"\"jb_Mozilla_design_pres_edit_3.key\"\"jb_Mozilla_design_pres_edit_3.key\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mozilla stands for an Internet that\u2019s open to all on an equal basis – but most people don\u2019t realise that certain forces may divide it and close it off. How … Read more<\/a><\/p>\n","protected":false},"author":1302,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287279],"yoast_head":"\nDesign Route C: The Open Button - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Murray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/\",\"name\":\"Design Route C: The Open Button - Mozilla Open Design\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_C_open_1.jpg\",\"datePublished\":\"2016-08-17T16:52:16+00:00\",\"dateModified\":\"2016-08-18T17:20:47+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_C_open_1.jpg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/jb_Mozilla_C_open_1.jpg\",\"width\":1500,\"height\":1061},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/design-route-c-the-open-button\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/opendesign\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Route C: The Open Button\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/\",\"name\":\"Mozilla Open Design\",\"description\":\"branding without walls\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/opendesign\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\",\"name\":\"Tim Murray\",\"description\":\"I lead the multi-talented Creative Team at Mozilla. 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