{"id":231,"date":"2016-08-19T13:54:06","date_gmt":"2016-08-19T20:54:06","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=231"},"modified":"2016-09-15T10:04:21","modified_gmt":"2016-09-15T17:04:21","slug":"now-were-talking","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/","title":{"rendered":"Now we\u2019re talking!"},"content":{"rendered":"<p>The responses we\u2019ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and clear. It\u2019s awesome to witness\u2014and exactly what an open design process should spark.<\/p>\n<p>Some of the comments also suggest that many people have joined this initiative in progress and may not have enough context for why we are engaging in this work.<\/p>\n<p>Since late 2014, we\u2019ve periodically been fielding a global survey to understand how well Internet users recognize and perceive Mozilla and Firefox. The data has shown that while we are known, we\u2019re not understood.<\/p>\n<ul>\n<li>Less than 30% of people polled know we do anything other than make Firefox.<\/li>\n<li>Many confuse Mozilla with our Firefox browser.<\/li>\n<li>Firefox does not register any distinct attributes from our closest competitor, Chrome.<\/li>\n<\/ul>\n<p>We can address these challenges by strengthening our core with renewed focus on Firefox, prototyping the future with agile Internet of Things experiments and revolutionary platform innovation, and growing our influence by being clear about the Internet issues we stand for. All efforts now underway.<\/p>\n<p>To support these efforts and help clarify what Mozilla stands for requires visual assets reinforcing our purpose and vision. Our current visual toolkit for Mozilla is limited to a rather generic wordmark and small color palette. And so naturally, we\u2019ve all filled that void with our own interpretations of how the brand should look.<\/p>\n<p>Our brand will always need to be expressed across a variety of communities, projects, programs, events, and more. But without a strong foundation of a few clearly identifiable Mozilla assets that connect all of our different experiences, we are at a loss. The current proliferation of competing visual expressions contribute to the confusion that Internet users have about us.<\/p>\n<p>For us to be able to succeed at the work we need to do, we need others to join us. To get others to join us, we need to be easier to find, identify and understand. That\u2019s the net impact we\u2019re seeking from this work.<\/p>\n<p><b>Doubling down on open. <\/b><\/p>\n<p>The design concepts being shared now are initial directions that will continue to be refined and that may spark new derivations. It\u2019s highly unusual for work at this phase of development to be shown publicly and for a forum to exist to provide feedback before things are baked. Since we\u2019re Mozilla, we\u2019re leaning into our open-source ethos of transparency and participation.<\/p>\n<p><strong>It\u2019s also important to remember that we\u2019re showing entire design systems here, not just logos.<\/strong> We\u2019re pressure-testing which of these design directions can be expanded to fit the brilliant variety of programs, projects, events, and more that encompass Mozilla.<\/p>\n<p>If you haven\u2019t had a chance to read <a href=\"https:\/\/blog.mozilla.org\/opendesign\/branding-in-a-new-land\/ ?\">earlier blog posts<\/a> about the formation of the narrative territories, have a look. This design work is built from a foundation of strategic thinking about where Mozilla is headed over the next five years, the makeup of our target audience, and what issues we care about and want to amplify. All done with an extraordinary level of openness.<\/p>\n<p>We\u2019re learning from the comments, especially the constructive ones, and are grateful that people are taking the time to write them. We\u2019ll continue to share work as it evolves. Thanks to everyone who has engaged so far, and here\u2019s to keeping the conversation going.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The responses we\u2019ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/\">Read more<\/a><\/p>\n","protected":false},"author":1302,"featured_media":233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287279],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now we\u2019re talking! - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Murray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/\",\"name\":\"Now we\u2019re talking! - Mozilla Open Design\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/IMG_7709-1.jpg\",\"datePublished\":\"2016-08-19T20:54:06+00:00\",\"dateModified\":\"2016-09-15T17:04:21+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/IMG_7709-1.jpg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/08\/IMG_7709-1.jpg\",\"width\":3117,\"height\":1388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/now-were-talking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/opendesign\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Now we\u2019re talking!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/\",\"name\":\"Mozilla Open Design\",\"description\":\"branding without walls\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/opendesign\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\",\"name\":\"Tim Murray\",\"description\":\"I lead the multi-talented Creative Team at Mozilla. 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