{"id":405,"date":"2016-09-15T17:05:31","date_gmt":"2016-09-16T00:05:31","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=405"},"modified":"2016-09-16T06:00:25","modified_gmt":"2016-09-16T13:00:25","slug":"progress-in-the-making","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/progress-in-the-making\/","title":{"rendered":"Progress in the making"},"content":{"rendered":"
Since posting the seven initial design directions for the Mozilla brand identity three weeks ago, we’ve continued to shape the work. Guided by where Mozilla is headed strategically, principles of good design, and the feedback we’ve received through this open process, today we release four design contenders. These will continue to be refined over the course of the next two weeks, then put through global consumer testing. We expect a brand identity recommendation to emerge in October.<\/div>\n
\"mj_tm_Moz_Nashville_edits<\/div>\n

If you’re just joining this process, you can get oriented here<\/a> and here. <\/a> We’re\u00a0 grateful that this process has sparked such interest among Mozillians, those who care about Mozilla, and the global design community\u2014dozens of articles, hundreds of tweets, thousands of comments, and perhaps tens of thousands of words of feedback. As believers in transparency at Mozilla, we consider this a success.<\/p>\n

Thanks to all of you who have added your voice to the conversation. Your many constructive comments and suggestions have helped us chart a path forward. Some of you will find that your favored design directions have been let go in the pursuit of something better. We hope you’ll find a design here that you feel best represents Mozilla today and tomorrow.<\/p>\n

\"mj_tm_Moz_Nashville_edits<\/p>\n

Some that we\u2019ve left behind.<\/b><\/div>\n
Of our original seven, four have fallen by the wayside, one has remained intact and two others have directly led to new ideas. We have let go The Open Button<\/a>, which upon further study we found lacked a clear connection to Mozilla’s purpose, and Flik Flak<\/a>, which had its fervent supporters but was either too complex, or too similar to other things, depending on your point of view.<\/div>\n

For many, The Impossible M was an early favorite, but we discovered that it was just too close to other design treatments already in the public domain. The Connector stayed in the running for some time, but was eventually overtaken by new ideas (and always slightly suffered from being a bit too complex).<\/p>\n

What we resolved to do next.<\/strong>
\nWorking in tandem with our London agency partner johnson banks and making the most of our time zone difference nearly around the clock, we agreed to redirect efforts toward these design goals:<\/p>\n