{"id":407,"date":"2016-09-15T17:04:46","date_gmt":"2016-09-16T00:04:46","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=407"},"modified":"2016-09-15T17:04:46","modified_gmt":"2016-09-16T00:04:46","slug":"route-four-dino-2-0","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/route-four-dino-2-0\/","title":{"rendered":"Route Four: Dino 2.0"},"content":{"rendered":"<p>Comments from the first round on \u2018The Eye\u2019 route confirmed a suspicion that the typography might suggest something we didn&#8217;t intend, so first we looked at ways to make this creature more approachable.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-425\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla_TheEye_investigation-1024x724.jpg\" alt=\"mj_tm_Moz_Nashville_edits for new pics.key\" width=\"1024\" height=\"724\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The, we took a step back and looked again for ways to hint at a \u2018zilla (whilst not being too specific), and create the basis of a wide-ranging design scheme. After weeks of experiments and simplification, Dino 2.0 emerged.<\/p>\n<p>Essentially this Dino is just a red chevron and some white type &#8211; but somehow that one raised eye can watch and blink in a very unique way. And those jaws can merrily chomp when needs be.<\/p>\n<p>We see this Dino as someone who can straddle two narratives &#8211; one that can stand up, be counted, shout, bark and bite when needed &#8211; yet act as a figurehead for Mozilla\u2019s maker community across the globe. We\u2019re developing a kind of \u2018agit\u2019 toolkit for this route, with crude hand-drawn industrial typefaces, and a suitably red, white and black colour scheme.<\/p>\n<p>We\u2019ve discovered Dino 2.0 successfully change its spots for communities and countries too.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-436\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/Dino_2.0_chomping1.gif\" alt=\"dino_2-0_chomping1\" width=\"1128\" height=\"1076\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-431\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_2-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_2\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-430\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_3-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_3\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-429\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_4-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_4\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-428\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_5-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_5\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-427\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_6-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_6\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-426\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_A_dino_7-1024x724.jpg\" alt=\"jb_mozilla-sept_a_dino_7\" width=\"1024\" height=\"724\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/182855838?loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"820\" height=\"461\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comments from the first round on \u2018The Eye\u2019 route confirmed a suspicion that the typography might suggest something we didn&#8217;t intend, so first we looked at ways to make this &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/route-four-dino-2-0\/\">Read more<\/a><\/p>\n","protected":false},"author":1329,"featured_media":432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287940],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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