{"id":409,"date":"2016-09-15T17:03:44","date_gmt":"2016-09-16T00:03:44","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=409"},"modified":"2016-09-16T13:16:54","modified_gmt":"2016-09-16T20:16:54","slug":"round-two-flame","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/round-two-flame\/","title":{"rendered":"Route Two: Flame"},"content":{"rendered":"<p>This is a completely new direction. Whilst rooted in the ethos of the \u2018Pioneer\u2019 thinking it also crosses over into the \u2018Taking a stand\u2019 narratives. We started to think that a flame could be a powerful symbol of Mozilla\u2019s determination to remain the beacon for an open, accessible and equal internet for all, and something that a community gathers around for warmth.<\/p>\n<p>As we started to experiment with flame symbolism, one simple design won through which simply merges an \u2018M\u2019 and a flame. After some experimentation, we think a dot\/pixellated form for this idea work nicely. It animates nicely, and might even be dynamically generated with lightweight code.<\/p>\n<p>Here are some key slides showing applications out to sub-brands, community designs and merchandise.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-444\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/Flame_flicker.gif\" alt=\"flame_flicker\" width=\"1069\" height=\"1065\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-442\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_2-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_2\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-441\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_3-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_3\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-440\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_4-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_4\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-439\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_5-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_5\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-438\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_6-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_6\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-437\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_D_flame_7-1024x724.jpg\" alt=\"jb_mozilla-sept_d_flame_7\" width=\"1024\" height=\"724\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/182848582?loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"820\" height=\"461\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 410px; left: 20px;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a completely new direction. Whilst rooted in the ethos of the \u2018Pioneer\u2019 thinking it also crosses over into the \u2018Taking a stand\u2019 narratives. We started to think that &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/round-two-flame\/\">Read more<\/a><\/p>\n","protected":false},"author":1329,"featured_media":443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287940],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Route Two: Flame - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/round-two-flame\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/round-two-flame\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/round-two-flame\/\",\"name\":\"Route Two: Flame - 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