{"id":410,"date":"2016-09-15T17:03:01","date_gmt":"2016-09-16T00:03:01","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=410"},"modified":"2016-09-15T17:03:01","modified_gmt":"2016-09-16T00:03:01","slug":"route-one-protocol-2-0","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/route-one-protocol-2-0\/","title":{"rendered":"Route One: Protocol 2.0"},"content":{"rendered":"<p>Protocol is a strong contender from the first round of ideas that we\u2019ve continued to work on and improve. By putting the internet http:\/\/ protocol directly into the word &#8211; Moz:\/\/a &#8211; it creates a type-able word mark, and by doing so alludes to Mozilla\u2019s role at the core of the Internet (and hence the \u2018Pioneers\u2019 positioning).<\/p>\n<p>We\u2019ve been strengthening the typography from the first round and looking at ways to expand the graphic language out across a typographic and pictogram language. We&#8217;ve also enhanced the blue to reflect the palette of the early Web. Here&#8217;s an early exploration:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-448\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla_Protocol_type_investigation-1024x724.jpg\" alt=\"mj_tm_Moz_Nashville_edits for new pics.key\" width=\"1024\" height=\"724\" \/><\/p>\n<p>We\u2019re also experimenting with a thought that some of the characters in the mark could swap in and out, randomly, pulling fonts characters or emoticons from a local computer or the web itself. A freaky thought, but could be great.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-465\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/Protocol_master_logo_2.gif\" alt=\"protocol_master_logo_2\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-446\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/Protocol_type_swap.gif\" alt=\"protocol_type_swap\" width=\"2362\" height=\"1181\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-454\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_3-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_3\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-453\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_4-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_4\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-452\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_5-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_5\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-451\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_6-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_6\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-450\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_7-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_7\" width=\"1024\" height=\"724\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-449\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/09\/jb_Mozilla-sept_C_protocol_8-1024x724.jpg\" alt=\"jb_mozilla-sept_c_protocol_8\" width=\"1024\" height=\"724\" \/><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/182848584?loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"820\" height=\"461\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Protocol is a strong contender from the first round of ideas that we\u2019ve continued to work on and improve. By putting the internet http:\/\/ protocol directly into the word &#8211; &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/route-one-protocol-2-0\/\">Read more<\/a><\/p>\n","protected":false},"author":1329,"featured_media":466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[287940],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Route One: Protocol 2.0 - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/route-one-protocol-2-0\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/route-one-protocol-2-0\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/route-one-protocol-2-0\/\",\"name\":\"Route One: Protocol 2.0 - 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