{"id":534,"date":"2017-01-18T07:00:16","date_gmt":"2017-01-18T15:00:16","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=534"},"modified":"2017-03-15T12:44:06","modified_gmt":"2017-03-15T19:44:06","slug":"arrival","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/arrival\/","title":{"rendered":"Arrival"},"content":{"rendered":"

Seven months since setting out to refresh the Mozilla brand experience, we\u2019ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, we have something to share. If you\u2019re just joining this process, you can get oriented here<\/a> and here.<\/a><\/p>\n

At the core of this project is the need for Mozilla\u2019s purpose and brand to be better understood by more people. We want to be known as the champions for a healthy Internet. An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected.<\/p>\n

Today, we believe these principles matter more than ever. And as a not-for-profit organization, we\u2019re uniquely able to build products, technologies, and programs that keep the Internet growing and healthy, with individuals informed and in control of their online lives.<\/p>\n

Our brand identity \u2013 our logo, our voice, our design \u2013 is an important signal of what we believe in and what we do. And because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we\u2019ve designed the language of the Internet into our brand identity.<\/p>\n