{"id":91,"date":"2016-06-20T13:19:53","date_gmt":"2016-06-20T13:19:53","guid":{"rendered":"https:\/\/blog.mozilla.org\/opendesign\/?p=91"},"modified":"2016-06-22T08:50:29","modified_gmt":"2016-06-22T15:50:29","slug":"our-brand-personality","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/","title":{"rendered":"Our Brand Personality"},"content":{"rendered":"<p>Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal is to offer a launching-off point for further discovery, not to be an end in itself. The 7 thematic pathways will pressure test this thinking, and we&#8217;ll see what results.<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-90 size-full\" src=\"http:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality.jpg\" alt=\"mozilla-jb_Our_Brand_Personality.pdf\" width=\"1641\" height=\"2686\" srcset=\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality.jpg 1641w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality-300x491.jpg 300w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality-600x982.jpg 600w, https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personality-1000x1637.jpg 1000w\" sizes=\"(max-width: 1641px) 100vw, 1641px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/\">Read more<\/a><\/p>\n","protected":false},"author":1302,"featured_media":92,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[],"coauthors":[287279],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Brand Personality - Mozilla Open Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Murray\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/\",\"name\":\"Our Brand Personality - Mozilla Open Design\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personalitycrop.jpg\",\"datePublished\":\"2016-06-20T13:19:53+00:00\",\"dateModified\":\"2016-06-22T15:50:29+00:00\",\"author\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/#primaryimage\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personalitycrop.jpg\",\"contentUrl\":\"https:\/\/blog.mozilla.org\/opendesign\/files\/2016\/06\/mozilla-jb_Our_Brand_Personalitycrop.jpg\",\"width\":1641,\"height\":821},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/our-brand-personality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.mozilla.org\/opendesign\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Brand Personality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#website\",\"url\":\"https:\/\/blog.mozilla.org\/opendesign\/\",\"name\":\"Mozilla Open Design\",\"description\":\"branding without walls\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mozilla.org\/opendesign\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mozilla.org\/opendesign\/#\/schema\/person\/70d26c3cc5645b525299dd11f03f31b6\",\"name\":\"Tim Murray\",\"description\":\"I lead the multi-talented Creative Team at Mozilla. 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