{"id":2143,"date":"2019-06-11T17:37:09","date_gmt":"2019-06-11T16:37:09","guid":{"rendered":"http:\/\/blog.mozilla.org\/press-uk\/?p=2143"},"modified":"2019-06-13T12:50:18","modified_gmt":"2019-06-13T11:50:18","slug":"firefox-the-evolution-of-a-brand","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/press-uk\/2019\/06\/11\/firefox-the-evolution-of-a-brand\/","title":{"rendered":"Firefox: The Evolution Of A Brand"},"content":{"rendered":"

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Tim Murrary<\/p>\n

Consider the fox. It\u2019s known for being quick, clever, and untamed \u2014\u00a0attributes easily applied to its mythical cousin, the \u201cFirefox\u201d of browser fame. Well, Firefox has another trait not found in earthly foxes: stretchiness (just look how it circumnavigates the globe). That fabled flexibility now enables Firefox to adapt once again to a changing environment.<\/p>\n

The \u201cFirefox\u201d you\u2019ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. Firefox is a browser AND an encrypted service to send huge files. It\u2019s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Safe, private, eye-opening. That\u2019s just the beginning of the new Firefox family.<\/p>\n

Now Firefox has a new look to support its evolving product line. Today we\u2019re introducing the Firefox parent brand \u2014 an icon representing the entire family of products. When you see it, it\u2019s your invitation to join Firefox<\/a> and gain access to everything we have to offer. That includes the famous Firefox Browser icon for desktop and mobile, and even that is getting an update to be rolled out this fall.<\/p>\n

Here\u2019s a peek behind the curtain of how the new look was born:<\/p>\n