{"id":1202,"date":"2012-08-21T09:27:43","date_gmt":"2012-08-21T16:27:43","guid":{"rendered":"http:\/\/blog.mozilla.org\/ux\/?p=1202"},"modified":"2012-08-21T09:27:44","modified_gmt":"2012-08-21T16:27:44","slug":"when-to-use-a-focus-group-and-when-not-to","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/ux\/2012\/08\/when-to-use-a-focus-group-and-when-not-to\/","title":{"rendered":"When To Use a Focus Group and When Not To"},"content":{"rendered":"

More often than not people equate user research with focus groups, but most user researchers I know have never run a focus group.\u00a0 Focus groups are more of a market research tool.\u00a0 A user researchers’ favorite tool is the one-on-one interview.<\/p>\n

I invited Julie Francis, the principle of BellaVia Research<\/a>, who started as a market researcher, but now does a mix of user and market research to demystify what a focus groups is and when to use one.\u00a0 Her slides<\/a> and recording<\/a> are well worth watching – they are packed with best practices.<\/p>\n

Before beginning any research project, you need to ask yourself – what are you trying to learn?\u00a0 The method you use to collect data depends on the type of data you want to collect<\/strong> – so use this handy chart to figure out if a focus group is the right method to use in your next research study.<\/p>\n

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When You Should Use a Focus Group<\/strong><\/p>\n