Phone Usage in Brazil<\/strong><\/p>\n Tamara has two SIM cards, one with Claro and one with Oi.\u00a0 She says, “Because most [of my] contacts have Claro. My mom, who has health issues, also has a Claro chip, so… I bought Oi because they had a really good deal sometime ago and we decided to get it. [Oi] had a good deal when they first came to Sao Paulo. You paid R$10 in a month and get R$20 a day to use on voice calls.\u201d Hector listens to his MP3 player with his loud built-in speaker. \u201cI\u2019m a sound guy – I like things loud.\u201d The radio only works with his earphones, but the MP3 player works without them.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n People want to do more their phones.<\/strong><\/p>\n<\/div>\n Whereas Hector, a sound engineer, wants the Internet and email so he can do business from his phone.\u00a0 He said, “That would help with research.\u00a0 For instance, a client wants to get a new sound system in his car, but he doesn’t know what exactly he wants, so I gather examples on the Internet and from previous work I’ve done, and show him what can be done to a car like his.\u00a0 So I make some combinations and alternatives that I send to them, they make their choice and we get it done.”<\/p>\n What does this all mean? Written with Cori Schauer. This is the 4th post in our 5-part series on the field research in Brazil.\u00a0 Read the introductory post, the post about money strategies in Brazil … Read more<\/a><\/p>\n","protected":false},"author":308,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24660,1,9594],"tags":[],"coauthors":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/1554"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/tags?post=1554"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/coauthors?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/Screen-Shot-2012-10-05-at-12.21.08-PM.png\" "\\"1\\"")
<\/a>Multiple phones, SIMs and plans is common in Brazil<\/strong><\/p>\n\n
![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/2.png\" "\\"2\\"")
<\/a>People choose plans based on personal networks.<\/strong><\/p>\n![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/Screen-Shot-2012-10-05-at-2.34.35-PM.png\" "\\"phones\\"")
<\/a><\/strong><\/p>\n
\n<\/strong><\/p>\n![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/3.png\" "\\"3\\"")
<\/a><\/p>\n\n
![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/4.png\" "\\"4\\"")
<\/a>Transferring data means bluetooth and cords.\u00a0<\/strong> Many of our participants use bluetooth to trade songs and other media as it is cheaper than getting online and downloading content.\u00a0 <\/strong>Tomas transfers photos from his phone to his girlfriend’s phone using bluetooth.\u00a0 While others would go to LAN houses and use the desktops there to get ringtones and then transfer them over to their phones by using the proper cables.<\/p>\n![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/5.png\" "\\"5\\"")
<\/a>Accessing the Internet is not easy.<\/strong><\/p>\n\n
![\"\"](\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/10\/6.png\" "\\"6\\"")
<\/a>And they want one phone (to rule them all).<\/strong>\u00a0 Luca is a college student who wants access to the Internet and emails on her phone.\u00a0 She says, “I wish I had a newer, more stylish cell phone, with a lot more features.\u00a0 It can be really convenient to have access to the Internet on your phone…. My teachers at school send us a lot of email with class content or updates related to the class.\u00a0 That’s why it is so important.”<\/p>\n
\n<\/strong>From this research, we now know what the wish list for the phone is in terms of communications, entertainment, social media, functionality, looks and productivity.
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"