Why Colombia?<\/i><\/strong><\/p>\n Colombia is one of South America\u2019s most rapidly growing mobile markets. Over the past decade, the middle class in Colombia has swelled to up to 30% of the population. <\/i>In 2011, the government launched a program called “Vive Digital” to expand broadband access to all Colombians, and the internet and mobile market in Colombia is rapidly evolving and growing<\/a>.<\/p>\n Study Design<\/i><\/strong><\/p>\n This Firefox OS field study is our first chance to meet Colombian users in a real-world setting. We designed a longitudinal study because we wanted to understand how our participants\u2019 relationship with the Firefox OS phone and the mobile Internet would change over time.<\/p>\n We recruited 24 feature-phone owners to use the Firefox OS phone over a 17-day period. We gave them a phone with a generous voice and data plan so that they could fully explore all the phone\u2019s features.<\/p>\n Participants in Bogot\u00e1 examine their new Firefox OS phones<\/p><\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Our biggest challenge was designing an efficient yet rigorous study that would capture all of a participant\u2019s feedback over time. We decided to implement both interviews and a diary study in order to leverage the strengths of multiple research methods.<\/p>\n The following activities were included in our study:<\/p>\n We hope to share more of the study\u2019s results upon its conclusion. We also have lots of stories about cellphone use in Colombia and the challenges and opportunities presented by international mobile research. Stay tuned!<\/p>\n P.S. Many people across the globe helped to make this research possible, including dozens of Mozillians on three continents and our research partner, Sylver Consulting. So proud to work with you all.<\/p>\n Mozillians working hard in Bogot\u00e1!<\/p><\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" (Dominik Strohmeier and Stella Zubeck contributed to this post) On August 1st, the first wave of Firefox OS phones were released in Colombia and Venezuela. With the support of the … Read more<\/a><\/p>\n","protected":false},"author":311,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24660,1,9575,9577,9594],"tags":[],"coauthors":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/2416"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/comments?post=2416"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/2416\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/media?parent=2416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/categories?post=2416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/tags?post=2416"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/coauthors?post=2416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Participants](\"https:\/\/blog.mozilla.org\/ux\/files\/2013\/08\/interview1-252x142.jpg\" "\\"Participants")
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