{"id":3005,"date":"2013-11-20T12:24:37","date_gmt":"2013-11-20T20:24:37","guid":{"rendered":"http:\/\/blog.mozilla.org\/ux\/?p=3005"},"modified":"2016-02-19T14:41:32","modified_gmt":"2016-02-19T06:41:32","slug":"colombia-firefox-os-field-tests-exploring-the-smartphone","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/ux\/2013\/11\/colombia-firefox-os-field-tests-exploring-the-smartphone\/","title":{"rendered":"Colombia Firefox OS Field Tests: Exploring The Smartphone"},"content":{"rendered":"

In my previous blog posts, I shared our Colombian Firefox OS study design<\/a> and outlined the Firefox OS user journey and its first stage, Meeting Expectations<\/a>. As a refresher, take a look at our journey graphic (created by our awesome research partners at Sylver Consulting).<\/p>\n

\"Firefox<\/a>

Firefox OS Journey<\/p><\/div>\n

 <\/p>\n

Exploration was the second part of the Firefox OS journey for our 24 former feature phone owners. In the Exploration phase, our participants began to have \u201ca-ha!\u201d moments, as previously frustrating or lengthy tasks became easier and new possibilities opened up. For example: use of email on the phone might mark the Meeting Expectations phase, but closing a business deal on the go using email marks the Exploration phase.<\/p>\n

Our participants\u2019 mental model shifted from the Internet as a fixed thing (a box on a table) to something more fluid and valuable. For example: .<\/p>\n