{"id":3450,"date":"2014-04-17T09:31:20","date_gmt":"2014-04-17T16:31:20","guid":{"rendered":"http:\/\/blog.mozilla.org\/ux\/?p=3450"},"modified":"2016-02-19T14:41:31","modified_gmt":"2016-02-19T06:41:31","slug":"emerging-needs-in-thailand-indonesia","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/ux\/2014\/04\/emerging-needs-in-thailand-indonesia\/","title":{"rendered":"Emerging Needs in Thailand & Indonesia"},"content":{"rendered":"
\"Mobile<\/a>

Mobile Phone Market in Bangkok, Thailand<\/p><\/div>\n

This research was led by Bill Selman<\/a> & Gemma Petrie<\/a>.<\/em><\/p>\n

In Fall 2013, the Mozilla User Experience Research Team visited Thailand and Indonesia to conduct Firefox qualitative research. In addition to our team of Mozillians, we partnered with SonicRim<\/a>, a global design research firm, on this research project. If you would like to learn more about the project planning phase of this study, please read the first post in this series<\/a>. You can also read about our initial observations in Thailand<\/a> and our initial observations in Indonesia<\/a> in previous posts. Finally, you can also checkout this follow-up post on ecommerce in Indonesia<\/a>.<\/p>\n

Study Goals<\/h2>\n

The goal of this research project was to understand how people in Thailand and Indonesia experience the Internet and to learn about emerging trends that will provide insight into new and current product features for Firefox.<\/p>\n

\"Home<\/a>

Home in Bandung, Indonesia<\/p><\/div>\n

Research Activities<\/h2>\n

The Mozilla User Research team believes it is important to experience in-context research with a wide variety of staff members. We brought a diverse set of talents into the field with us and gave each person the opportunity to engage in cultural immersion activities and two or more qualitative interviews in Bangkok & Chiang Mai, Thailand or Jakarta & Bandung,\u00a0 Indonesia. Our field teams were comprised of: Bill Selman<\/a> (User Research), Gemma Petrie<\/a> (User Research), Uday Dandavate (SonicRim Researcher), Larissa Co<\/a> (UX Design), Zhenshuo Fang<\/a> (UX Design), Holly Habstritt<\/a> (UX Design), Bram Pitoyo (UX Design), Margaret Schroeder (Market Research), Gavin Sharp (Firefox Engineering), and Yuan Wang<\/a> (UX Design).<\/p>\n

We engaged in a variety of contextual inquiry and ethnographic research activities including:<\/p>\n