{"id":895,"date":"2012-07-05T13:07:25","date_gmt":"2012-07-05T20:07:25","guid":{"rendered":"http:\/\/blog.mozilla.org\/ux\/?p=895"},"modified":"2012-07-05T13:07:25","modified_gmt":"2012-07-05T20:07:25","slug":"when-ux-designers-become-stage-designers","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/","title":{"rendered":"When UX Designers Become Stage Designers"},"content":{"rendered":"<p>Stephanie Rosenbaum, principal from <a href=\"http:\/\/teced.com\">TecEd<\/a>, came to talk to us two weeks ago about a new technique they used to uncover user behaviors for a client&#8217;s project.\u00a0 She asked us, &#8220;What would you do if you had two weeks to complete a project &#8211; from recruiting participants to delivering results?&#8221;\u00a0 We looked at her with confused looks and then she admitted, that most consulting firms wouldn&#8217;t take on a project like this, because 2 weeks is way too short of a timeline, but they were so excited about the project, that they did.<\/p>\n<p>They wanted to understand how users would behave with the product in an office setting, in a living room and in a restaurant, but they didn&#8217;t have time to do site visits with the participants in those three places, so they decided to build real life prototypes\u00a0 of those environments in the TecEd office.<\/p>\n<p>These are what their observation lab and conference room looked like before the transformation:<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/before-conference-room\/\" rel=\"attachment wp-att-911\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-911\" title=\"before-conference-room\" src=\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/before-conference-room.png\" alt=\"\" width=\"915\" height=\"357\" srcset=\"https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/before-conference-room.png 915w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/before-conference-room-252x98.png 252w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/before-conference-room-600x234.png 600w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n<p>And here is what &#8220;the office&#8221; space looked like&#8230;<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/office\/\" rel=\"attachment wp-att-912\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-912\" title=\"office\" src=\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/office.png\" alt=\"\" width=\"715\" height=\"519\" srcset=\"https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/office.png 715w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/office-252x182.png 252w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/office-600x435.png 600w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/a>the &#8220;living room&#8221; space<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/living-room\/\" rel=\"attachment wp-att-910\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-910\" title=\"living-room\" src=\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/living-room.png\" alt=\"\" width=\"664\" height=\"517\" srcset=\"https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/living-room.png 664w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/living-room-252x196.png 252w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/living-room-600x467.png 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/a> and the &#8220;sports bar restaurant&#8221;.<\/p>\n<p><a href=\"http:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/sports-bar\/\" rel=\"attachment wp-att-913\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-913\" title=\"sports-bar\" src=\"http:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/sports-bar.png\" alt=\"\" width=\"493\" height=\"484\" srcset=\"https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/sports-bar.png 493w, https:\/\/blog.mozilla.org\/ux\/files\/2012\/06\/sports-bar-252x247.png 252w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/a>They brought their participants into each of the three rooms and asked them to talk about their own office space, living room and favorite sports bar and by just being in the spaces the participants started to act differently than if they were just talking about the space in a conference room.<\/p>\n<p>Stephanie admitted that this was an experiment and they weren&#8217;t sure if the staged environments would get them rich enough data, but she was pleasantly surprised. She couldn&#8217;t tell us about the product they were testing, but we&#8217;re so glad she agreed to talk to us about her impromptu stage design method.<\/p>\n<p>You can view her <a href=\"http:\/\/teced.com\/wp-content\/uploads\/2012\/06\/StageDesign_Mozilla_21June-2012.pdf\">slides here<\/a> and the <a href=\"http:\/\/cf.cdn.vid.ly\/4v0u1o\/webm.webm\">recording of the talk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stephanie Rosenbaum, principal from TecEd, came to talk to us two weeks ago about a new technique they used to uncover user behaviors for a client&#8217;s project.\u00a0 She asked us, &hellip; <a class=\"go\" href=\"https:\/\/blog.mozilla.org\/ux\/2012\/07\/when-ux-designers-become-stage-designers\/\">Read more<\/a><\/p>\n","protected":false},"author":308,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1,9575,9594],"tags":[],"coauthors":[],"_links":{"self":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/895"}],"collection":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":0,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/tags?post=895"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.mozilla.org\/ux\/wp-json\/wp\/v2\/coauthors?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}