{"id":36,"date":"2007-06-14T18:22:14","date_gmt":"2007-06-15T02:22:14","guid":{"rendered":"http:\/\/blog.mozilla.org\/webdev\/2007\/06\/14\/sharing-ideas-without-having-to-think\/"},"modified":"2017-03-08T14:50:17","modified_gmt":"2017-03-08T22:50:17","slug":"sharing-ideas-without-having-to-think","status":"publish","type":"post","link":"https:\/\/blog.mozilla.org\/webdev\/2007\/06\/14\/sharing-ideas-without-having-to-think\/","title":{"rendered":"Sharing Ideas Without Having to Think"},"content":{"rendered":"

Steve Krug<\/a> would agree that thinking is a bad thing. Not that thinking in general is bad. I’ve found that it is actually a good thing.<\/p>\n

Thinking can be bad when it is a barrier between a user and what they want. People don’t want to spend more time thinking about how to do something — they just want to do it.<\/p>\n

It is why simpler sites win. Simpler means less thinking and a better experience for the average user.<\/p>\n

The same ideology can and should be applied to all other realms. The “waste no brain cells” approach is often applied in marketing and user experience areas during the design phase of a web application. But on a larger scale, shouldn’t it be applied to an entire organization? To a community? To their actual ideas?<\/p>\n

Take a look at Dell’s idea storm<\/a> and I think you’ll get the idea (or ideas!). They are taking a fresh approach to consumer affairs and empowering users with the ability to tell them what they think — without thinking too much in the process.<\/p>\n

The concept behind this site is simple. Users have all the good ideas, and a company ultimately wants to please its users. It is a tool to bridge the gap between Dell’s future plans and the dreams of its community. After all, shouldn’t they be the same? It’s not ALL about profit, is it?<\/p>\n

So I say bravo, Dell, and I hope it works out. But it seems like a lot of ideas just sit there for a while. We’ll see how it goes. Ones I liked in particular:<\/p>\n