Firefox has a new feature called Firefox Hello, an easy video conversation tool that’s built into the browser. This feature is a bit different than other typical browser features. People have built companies around similar technology and we think the underlying technology that powers Hello has the same potential. It’s called WebRTC (Web Real Time Communication) and has become a standard in all modern browsers today.
The easiest way to connect for free over video.
The really interesting part of the Firefox Hello product launch was that we gradually rolled it out to various locales over a period of about two months. For all those different stages, we created various marketing materials, including four videos.
The main product video was also localized into several languages for key markets, making each one a unique, standalone product. A BIG shout out to our l10n team for the localizing and for generally being awesome.