Introducing Anonym: Raising the bar for privacy-preserving digital advertising

Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for the advertising industry by ensuring user privacy while delivering effective advertising solutions.

The online advertising industry is undergoing a significant transformation. With growing consumer concerns and increasing scrutiny from regulators, it’s evident that current data practices are excessive and unsustainable. We are at the forefront of a pivotal shift in how privacy and advertising coexist, reshaping the digital landscape for advertisers, platforms, and consumers.

Amidst this moment of change, Anonym stands out for its unique privacy-preserving technology. By securely combining encrypted data sets from platforms and advertisers, Anonym enables scalable, privacy-safe measurement and optimization of advertiser campaigns, thereby leading a shift toward a more sustainable advertising ecosystem.  

Here’s how it works:

  • Secure Environment: Data sets are matched in a highly secure environment, ensuring advertisers, publishers, and Anonym don’t access any user level data.
  • Anonymized Analytics: The process results in anonymized insights and models, helping advertisers measure and improve campaign performance while safeguarding consumer privacy.
  • Differential Privacy Algorithms: These algorithms add “noise” to the data, protecting it from being traced back to individual users.

This acquisition marks a significant step in addressing the urgent need for privacy-preserving advertising solutions. By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.

Anonym was founded with two core beliefs: First, that people have a fundamental right to privacy in online interactions and second, that digital advertising is critical for the sustainability of free content, services and experiences. Mozilla and Anonym share the belief that advanced technologies can enable relevant and measurable advertising while still preserving user privacy.

As we integrate Anonym into the Mozilla family, we are excited about the possibilities this partnership brings. While Anonym will continue to serve its customer base, together, we are poised to lead the industry toward a future where privacy and effective advertising go hand in hand, supporting a free and open internet.

About Anonym: Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd. The company was backed by Griffin Gaming Partners, Norwest Venture Partners, Heracles Capital as well as a number of strategic individual investors.

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