I read Planet Mozilla through Google Reader. When I see a post with a title that sounds interesting, I open it in a new tab. If I’m lucky, I’ll get a blog that looks like this:
It’s totally clear whose blog this is. This is good. Bonus points for a subtitle that gives a good idea of what the blog is about.
But all too often the author’s name isn’t prominent. Maybe it’s down the bottom of the post: “Posted by J. Programmer.” Sometimes it’s tucked away on a separate “about” page. Sometimes people use a nickname that is meaningless to me. And sometimes there is no name at all.
It’s even worse when this lack of identification is combined with one of the common WordPress templates — then I can’t even tell if I’m reading the same blog as the last one I saw that had that same theme.
So: put your name somewhere prominent on your blog. Preferably in the title or subtitle. Please don’t make me guess who you are.