[Update: Wladimir Palant has posted a response on the AdBlock Plus blog. Also, a Chrome developer using the handle “Klathmon” has posted numerous good comments in the Reddit discussion of this post, explaining why ad-blockers are inherently CPU- and memory-intensive, and why integrating ad-blocking into a browser wouldn’t necessarily help.]
AdBlock Plus (ABP) is the most popular add-on for Firefox. AMO says that it has almost 19 million users, which is almost triple the number of the second most popular add-on. I have happily used it myself for years — whenever I use a browser that doesn’t have an ad blocker installed I’m always horrified by the number of ads there are on the web.
But we recently learned that ABP can greatly increase the amount of memory used by Firefox.
Second, there’s an overhead of about 4 MiB per iframe, which is mostly due to ABP injecting a giant stylesheet into every iframe. Many pages have multiple iframes, so this can add up quickly. For example, if I load TechCrunch and roll over the social buttons on every story (thus triggering the loading of lots of extra JS code), without ABP, Firefox uses about 194 MiB of physical memory. With ABP, that number more than doubles, to 417 MiB. This is despite the fact that ABP prevents some page elements (ads!) from being loaded.
An even more extreme example is this page, which contains over 400 iframes. Without ABP, Firefox uses about 370 MiB. With ABP, that number jumps to 1960 MiB. Unsurprisingly, the page also loads more slowly with ABP enabled.
So, it’s clear that ABP greatly increases Firefox’s memory usage. Now, this isn’t all bad. Many people (including me!) will be happy with this trade-off — they will gladly use extra memory in order to block ads. But if you’re using a low-end machine without much memory, you might have different priorities.
I hope that the ABP authors can work with us to reduce this overhead, though I’m not aware of any clear ideas on how to do so. In the meantime, it’s worth keeping these measurements in mind. In particular, if you hear people complaining about Firefox’s memory usage, one of the first questions to ask is whether they have ABP installed.
[A note about the comments: I have deleted 17 argumentative, repetitive, borderline-spam comments from a single commenter — after giving him a warning via email — and I will delete any further comments from him on this post. As a result, I also had to delete three replies to his comments from others, for which I apologize.]