Today we are pleased to announce that Industry support is growing behind our plans to launch a new fully open mobile ecosystem based on HTML5. The operating system, which we can today confirm, will use the Firefox brand, will power the launch of smartphones built entirely to open Web standards, where all of the device’s capabilities can be developed as HTML5 applications. Leading operators Deutsche Telekom, Etisalat, Smart, Sprint, Telecom Italia, Telefónica and Telenor are all backing the open Firefox OS as an exciting new entrant to the smartphone marketplace. They have also identified the potential of the technology to deliver compelling smartphone experiences at attainable prices. Device manufacturers TCL Communication Technology (under the Alcatel One Touch brand) and ZTE today announced their intentions to manufacture the first devices to feature the new Firefox OS, using Snapdragon™ processors from Qualcomm Incorporated, the leader in smartphone platforms. The first Firefox OS powered devices are expected to launch commercially in Brazil in early 2013 through Telefónica’s commercial brand, Vivo. The Firefox OS for mobile devices is built on Mozilla’s “Boot to Gecko project” which unlocks many of the current limitations of web development on mobile, allowing HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications. Telefónica’s Digital unit joined forces with Mozilla earlier this year to take this work and showcase a new phone architecture where every phone feature (calling, messaging, games, etc.) is an HTML5 application. Mozilla and all other participants are committed to ensuring the project is fully open and the reference implementation of the required Web APIs is being submitted to W3C for standardization. For further information about this news and the partners backing this initiative, For further information about this news and the partners backing this initiative, visit the latest post on the official Mozilla blog.