A new look for AMO

Over the past couple of years, millions of visitors have downloaded add-ons over a billion times from AMO. AMO is an aggregator of community innovation, and it’s an increasingly important way through which our add-ons developers reach a broad and global audience. Until recently, we’ve been focused on building a scalable infrastructure that serves a global community with dozens of localizations.

Now that we’ve got the really hard stuff out of the way, it’s time to think about how we can make AMO the best possible showcase for the work of our developer community. We’ve come to realize that while the current site is functional, we wanted to do a better job of explaining add-ons and helping both new and experienced users find fun and useful add-ons through exploration.

Take a look:

Click through to see a mockup of the new home page.  You’ll see we’ve integrated a new promo module that will allow us to feature collections of related add-ons in the top area as well as feature a simple tour that will communicate the value of an add-on to users who have never tried an add-on before.  We’ll also launch Collections, a feature that will allow AMO users to share and follow lists of their favorite add-ons.

We’re really excited to launch our redesign and want to point out that it was a team effort.  Starting with initial designs from Clearleft, we spent lots of time iterating as we showed these designs to Mozillians and the greater community to come up with a solution that we think is an improvement all-around.  The AMO team has undertaken a Herculean effort as we convert these designs into the new AMO, with all the localization, accessibility, and scalability that implies. We hope you’ll agree, take a look and let us know what you think.