Anonym expands privacy-centric measurement on Pinterest for data-driven advertisers
December 23, 2025
A partnership built to help Pinterest advertisers get more from their carefully managed data.
Brands hold huge amounts of high-value data: the kind that’s tightly governed, carefully protected, and not always easy to leverage on major platforms. Historically, much of this data has gone underused not because it lacks value, but because leveraging it at scale while maintaining proper control has required too much complexity, risk, or internal lift.
With this partnership, that data dynamic changes.
Anonym is proud to announce a new partnership with Pinterest, opening the door for advertisers who have historically been limited in leveraging their most valuable data on Pinterest.
Together, Anonym and Pinterest will enable brands to use their most complex, deeply governed datasets to understand and improve performance on Pinterest — while preserving advertiser-defined controls over how that data is handled and without requiring advertisers to change existing administration practices.
A new way to put valuable data to work
Many advertisers have datasets they handle with extra care because they’re proprietary, tightly governed, or especially sensitive as to how they are used. Historically, that’s made it difficult to use this data on platforms like Pinterest, even when the audience and intent were a strong match.
This partnership changes that. Sitting between Pinterest and its valued advertisers, Anonym enables privacy-preserving insights previously difficult to achieve at scale. With Anonym, advertisers can now:
- Put tightly controlled data to work and better understand Pinterest’s impact on conversions and lift.
- See the business impact more clearly, without adding new tools or heavy technical overhead.
- Explore new investment opportunities on Pinterest by finally leveraging datasets that were previously hard to use.
As a result, Pinterest now offers advertisers a clearer way to measure impact while meeting their internal data handling requirements.
Helping advertisers measure what matters to inspired Pinterest audiences
People come to Pinterest with the purpose to discover ideas, get inspired, and plan what’s next. That planning, high‑intent mindset makes Pinterest the place where inspiration becomes action. For brands, it’s a uniquely valuable, positive, brand‑safe shopping environment where inspiration leads to measurable outcomes.
By partnering with Anonym, Pinterest can offer advertisers something new:
- A simple, confident way to understand real performance.
- Reliable measurement for brands with tightly governed data.
- A clearer view of when inspiration turns into action.
The partnership focuses on measurement and insight. For many brands, it opens the door to greater visibility and stronger performance on Pinterest that were not possible before.
What leaders are saying
“Advertisers hold extremely valuable datasets that have been underused because activating them has been operationally hard or just too risky,” said Graham Mudd, SVP Product, Mozilla & Co-Founder of Anonym.“With Pinterest, we’re proving that brands can put their most tightly controlled data to work — safely, responsibly, and with clear performance insight on a platform where intent and trust already run deep.”
“Pinterest is where high‑intent audiences turn inspiration to action.” said Preeti Farooque, Sr. Director, Measurement, Pinterest. “Partnering with Anonym allows advertisers with tightly governed data to measure that journey with greater clarity and confidence.”
How Anonym works: Simple, secure, scalable
Using end-to-end encryption, trusted execution environments (TEE), and differential privacy, Anonym helps advertisers connect with new, high-value customers and analyze campaign effectiveness without giving up data control. Strategic reach and actionable measurement are achieved with:
- Advertiser-controlled: Full transparency and control on how brand data is used.
- Minimal effort: Set up and reporting can be completed in weeks, no heavy engineering or data science investment needed.
- Performance-focused: The outcome is clear insights into campaign lift and attribution, powering better investment decisions.
- Regulation-supportive: Provides advertisers with tools to help meet evolving global privacy requirements, supporting responsible data use as rules change.
Why this partnership matters for the industry
Across the industry, advertisers want to get more from the data they trust most without adding complexity or stepping outside their governance comfort zone. At the same time, platforms are finding new ways to deliver both brand-safe experiences and clear performance.
With Anonym and Pinterest, brands can now use their most carefully managed data to see how inspiration turns into real business outcomes. And Pinterest can offer a more effective way for advertisers to leverage their data, but were waiting for the right way to do it.
This partnership brings those two trends together to show that privacy-first solutions aren’t a hurdle, but rather the foundation of the next era of marketing. It’s a step toward a more thoughtful kind of advertising — where trust, intent, and responsible data-use work together to deliver better results.
