2013 in Review: Launching Firefox OS

John Slater


Looking back over 2013, the project that really defined the year for me was launching Firefox OS on three devices in 14 different countries (to be accurate, it was a series of many projects rather than a single one, but bear with me). It was very satisfying on both a personal and professional level to help advance a new era for Mozilla, expand the Firefox brand in an exciting direction and work with a great team of people to make it all happen.

I particularly enjoyed that the launches required so many different kinds of work. Please allow me to go to bullet points for an incomplete list of some of the highlights:

* creating two new websites to introduce the product to both business and consumer audiences (as detailed by Ty here)
* overseeing the look and feel of our very successful presence at Mobile World Congress 2013
* launching out-of-home campaigns in several markets (the giant, building-sized billboard in Warsaw being a particular favorite)
* developing a visual identity (fox illustrations, color palette, font system, etc) to be used across all these materials
* incorporating the visual identity details into our style guide for easier use by partners and community members
* creating several different videos to communicate the product benefits and details
* working with the always-amazing Mozilla community in multiple continents
* helping partners incorporate our style and messaging into their own materials
* generally building out an entire system that effectively tells the story of Firefox OS and is flexible to be used pretty much anywhere and everywhere

Overall, it was a challenging, inspiring, mind-expanding set of projects, and I couldn’t be happier about the results. And, it goes without saying that I certainly didn’t do all this by myself…working with our world-class creative team plus all the other Mozillians involved was probably my favorite part of all.

On a closing note, here’s a nice video detailing our Poland launch last summer that nicely captures the spirit of what we were doing:

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  1. Andrzej wrote on :

    Well done Firefox OS team! Merry Christmas from Poland!


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